Brandwave

How popular isMSI?

In September 2026, people searched for MSI by name about 3,600 times in Australia, an 18.2% decrease from the previous year. These searches made up 2.1% of all Australia laptop brand searches, placing MSI eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, MSI did not appear in any of the answers.

Search and AI answers in September 2026

MSI is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. Apple MacBookShare of searches 53.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HPShare of searches 13.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. LenovoShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DellShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. MSIShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. Apple MacBook2nd
  3. ASUS3rd
  4. Dell4th
  5. Acer5th
  6. Microsoft Surface6th
  7. HP7th
  8. MSI–
  9. Razer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which laptop brands compete with MSI?

MSI against laptop brands in Australia, by month

Share of searches by month for Apple MacBook, HP, Lenovo, Dell, Microsoft Surface, Acer, ASUS, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPLenovoDellMicrosoft SurfaceAcerASUSMSIRazer
Oct 202551.2%12.6%10.2%10.2%5.6%3.1%3.7%2.5%0.9%
Nov 202549.1%14.8%9.9%9.9%5.4%3.6%3.6%2.9%0.71%
Dec 202547.8%14.3%11.7%9.6%5.2%3.5%4.3%2.8%0.84%
Jan 202648.1%14.4%11.8%9.6%5.3%3.5%4.3%2.3%0.69%
Feb 202655%11.1%11.1%9%4.9%2.7%3.3%2.2%0.65%
Mar 202658.8%9.7%9.7%7.9%5.3%2.4%3.5%1.9%0.83%
Apr 202650.1%12.2%12.2%10%5.5%3%3.7%2.4%0.88%
May 202653%13%10.6%8.7%4.7%3.2%3.9%2.1%0.94%
Jun 202649.4%12.1%12.1%9.9%6.6%2.9%3.6%2.4%0.87%
Jul 202652.4%12.9%10.5%8.6%5.7%3.1%3.8%2.1%0.93%
Aug 202656%11.3%11.3%7.5%5%2.8%3.4%1.8%0.82%
Sep 202653.4%13.1%10.7%8.7%4.8%3.2%3.2%2.1%0.77%

  1. 1.Apple MacBook

    53.4%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.6 points.

  2. 2.HP

    13.1%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Lenovo

    10.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  4. 4.Dell

    8.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Microsoft Surface

    4.8%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Acer

    3.2%

    Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.ASUS

    3.2%

    Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.MSI

    2.1%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Razer

    0.77%

    Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Microsoft Surface and Razer sell other things too, so only their searches that name this product count here, like “surface laptop”.

Compare popularity between MSI and its closest rivals

Every comparison with MSI

8 comparisons

How has branded search demand for MSI changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSI in Australia fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in Australia peaked at 2.9% in November 2025 and was lowest at 1.8% in August 2026.

How did search popularity change for Australia laptop brands in September 2026?

6 changes

  1. In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%.

  2. In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%.

  3. In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%.

  4. In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%.

  5. Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.

  6. In September 2026, Acer rose from 7th to 6th among laptop brands in Australia.

How are MSI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MSI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • msi laptop

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How the Brand Demand Index is measured

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