Merida vs SCOTT:Which is more popular?
In September 2026, Merida had more branded searches than SCOTT among bicycle brands in Australia. Merida had about 9,900 branded searches, while SCOTT had 3,600. Merida made up 10% of all bicycle brand searches we track, and SCOTT accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Merida appeared in two of the five answers and SCOTT in none.
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Merida was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SCOTT did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCOTT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Merida or SCOTT more popular in search?
This chart shows how often people search Google for Merida and SCOTT by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for Merida, SCOTT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the Merida and SCOTT comparison changed over the last 12 months?
3 findings
- Merida was ahead of SCOTT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands in Australia moved from 9.3% to 10%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, SCOTT’s share of searches among bicycle brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for Australia bicycle brands in September 2026?
0 changes
Neither Merida nor SCOTT moved beyond provider rounding among bicycle brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Merida’s and SCOTT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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