Lynx vs Old Spice:Which is more popular?
In September 2026, Lynx had more branded searches than Old Spice among deodorant brands in Australia. Lynx had about 8,100 branded searches, while Old Spice had 4,400. Lynx made up 14.7% of all deodorant brand searches we track, and Old Spice accounted for 8%. When we asked ChatGPT and Google AI Overviews about deodorant brands, neither Lynx nor Old Spice appeared in any of the five answers.
Who do people search for more?
Lynx, about 84% more searches than Old Spice
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Lynx nor Old Spice showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant brands
5 answers
Asked ChatGPT
“Which deodorant should I buy in Australia?”
Asked ChatGPT
“What are the best deodorant brands in Australia?”
Asked ChatGPT
“What's the best natural deodorant that actually works?”
Searched Google, AI Overview
“deodorant”
Searched Google, AI Overview
“natural deodorant”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Lynx or Old Spice more popular in search?
This chart shows how often people search Google for Lynx and Old Spice by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.
Share of searches by month for Lynx, Old Spice. The figures are in the table below the chart.
View monthly share of searches table
| Month | No Pong | Dove | Lynx | MooGoo | Nivea | Old Spice | Rexona | Native | Mitchum | Sukin | Black Chicken |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 14.4% | 11.7% | 6.3% | 7.8% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% | 1.3% |
| Nov 2025 | 34.5% | 15.4% | 12.6% | 6.9% | 6.9% | 6.9% | 6.9% | 4.6% | 2.5% | 1.7% | 1.4% |
| Dec 2025 | 31% | 13.8% | 17% | 6.1% | 7.5% | 9.2% | 6.1% | 4% | 2.7% | 1.5% | 1% |
| Jan 2026 | 35.6% | 15.9% | 10.6% | 7.1% | 7.1% | 5.7% | 7.1% | 4.7% | 3.1% | 2% | 1.2% |
| Feb 2026 | 35.9% | 13.1% | 10.7% | 7.1% | 8.7% | 5.8% | 7.1% | 5.8% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 34.6% | 12.6% | 12.6% | 6.9% | 8.4% | 6.9% | 6.9% | 5.5% | 2.5% | 1.7% | 1.4% |
| Apr 2026 | 32.3% | 14.4% | 11.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 2.2% | 1.9% | 1.3% |
| May 2026 | 30.3% | 13.5% | 11.1% | 9% | 9% | 9% | 7.4% | 5.9% | 2% | 1.5% | 1.2% |
| Jun 2026 | 29.4% | 16.1% | 10.7% | 10.7% | 7.2% | 8.7% | 8.7% | 3.8% | 2% | 1.4% | 1.2% |
| Jul 2026 | 26.2% | 17.5% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 5.2% | 2.2% | 1.9% | 0.84% |
| Aug 2026 | 27.7% | 15.2% | 12.4% | 12.4% | 8.2% | 8.2% | 6.7% | 4.5% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 22% | 18% | 14.7% | 12% | 9.8% | 8% | 8% | 2.9% | 2.4% | 1.3% | 1.1% |
How has the Lynx and Old Spice comparison changed over the last 12 months?
3 findings
- Lynx was ahead of Old Spice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia moved from 11.7% to 14.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deodorant brands in Australia moved from 7.8% to 8%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for Australia deodorant brands in September 2026?
2 changes
In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%.
Estimated monthly branded searches for Old Spice in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lynx’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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