Lumi vs Prospa:Which is more popular?
In September 2026, Prospa had more branded searches than Lumi among small business lenders in Australia. Prospa had about 8,100 branded searches, while Lumi had 1,740. Prospa made up 57.7% of all small business lender searches we track, and Lumi accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about small business lenders, Lumi and Prospa each appeared in two of the five answers. Prospa was mentioned before Lumi in every answer.
Who do people search for more?
Prospa, about 5 searches for every 1 for Lumi
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Prospa, named ahead of Lumi in every answer
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lumi and Prospa were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prospa was listed before Lumi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about small business lenders
5 answers
Asked ChatGPT
“Which lender should my small business use for a loan in Australia?”
Asked ChatGPT
“What are the best small business lenders in Australia?”
Asked ChatGPT
“What's the fastest way to get an unsecured business loan in Australia?”
Searched Google, AI Overview
“business loans”
Searched Google, AI Overview
“small business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lumi or Prospa more popular in search?
This chart shows how often people search Google for Lumi and Prospa by name. Each line represents a brand's share of searches for all four small business lenders we track, month by month, from searches in Australia.
Share of searches by month for Prospa, Lumi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prospa | Bizcap | Lumi | Moula |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 22.6% | 13.3% | 12.5% |
| Nov 2025 | 57.7% | 20.7% | 12.4% | 9.3% |
| Dec 2025 | 52.9% | 23.5% | 13.8% | 9.8% |
| Jan 2026 | 56.4% | 20.5% | 12% | 11.1% |
| Feb 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Mar 2026 | 48.9% | 26.6% | 12.7% | 11.8% |
| Apr 2026 | 53.9% | 23.7% | 11.8% | 10.6% |
| May 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jun 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jul 2026 | 49.8% | 27.2% | 13.1% | 9.8% |
| Aug 2026 | 47.8% | 26.1% | 12.4% | 13.8% |
| Sep 2026 | 57.7% | 20.7% | 12.4% | 9.3% |
How has the Lumi and Prospa comparison changed over the last 12 months?
3 findings
- Prospa was ahead of Lumi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia moved from 13.3% to 12.4%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 12 months ending September 2026, Prospa’s share of searches among small business lenders in Australia moved from 51.5% to 57.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia small business lenders in September 2026?
2 changes
In September 2026, Prospa gained share of searches among small business lenders in Australia, from 47.8% to 57.7%.
In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lumi’s and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small business lenders
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