Lumi vs Moula:Which is more popular?
In September 2026, Lumi had more branded searches than Moula among small business lenders in Australia. Lumi had about 1,740 branded searches, while Moula had 1,300. Lumi made up 12.4% of all small business lender searches we track, and Moula accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about small business lenders, Lumi appeared in two of the five answers and Moula in one. Lumi and Moula were each mentioned first in one of the two answers.
Who do people search for more?
Lumi, about 34% more searches than Moula
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lumi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moula was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumi and Moula were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about small business lenders
5 answers
Asked ChatGPT
“Which lender should my small business use for a loan in Australia?”
Asked ChatGPT
“What are the best small business lenders in Australia?”
Asked ChatGPT
“What's the fastest way to get an unsecured business loan in Australia?”
Searched Google, AI Overview
“business loans”
Searched Google, AI Overview
“small business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lumi or Moula more popular in search?
This chart shows how often people search Google for Lumi and Moula by name. Each line represents a brand's share of searches for all four small business lenders we track, month by month, from searches in Australia.
Share of searches by month for Lumi, Moula. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prospa | Bizcap | Lumi | Moula |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 22.6% | 13.3% | 12.5% |
| Nov 2025 | 57.7% | 20.7% | 12.4% | 9.3% |
| Dec 2025 | 52.9% | 23.5% | 13.8% | 9.8% |
| Jan 2026 | 56.4% | 20.5% | 12% | 11.1% |
| Feb 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Mar 2026 | 48.9% | 26.6% | 12.7% | 11.8% |
| Apr 2026 | 53.9% | 23.7% | 11.8% | 10.6% |
| May 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jun 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jul 2026 | 49.8% | 27.2% | 13.1% | 9.8% |
| Aug 2026 | 47.8% | 26.1% | 12.4% | 13.8% |
| Sep 2026 | 57.7% | 20.7% | 12.4% | 9.3% |
How has the Lumi and Moula comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Moula took it in August 2026, Lumi took it in September 2026.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia moved from 13.3% to 12.4%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 12 months ending September 2026, Moula’s share of searches among small business lenders in Australia moved from 12.5% to 9.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for Australia small business lenders in September 2026?
2 changes
In September 2026, Moula lost share of searches among small business lenders in Australia, from 13.8% to 9.3%.
In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lumi’s and Moula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small business lenders
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