Brandwave

How popular isLumi?

In September 2026, people searched for Lumi by name about 1,740 times in Australia, about the same as the previous year. These searches made up 12.4% of all Australia small business lender searches, placing Lumi third out of four lenders. When we asked both ChatGPT and Google AI Overviews about small business lenders, Lumi appeared in two of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Lumi is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. ProspaShare of searches 57.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. BizcapShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LumiShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. MoulaShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top small business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lumi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumi is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prospa1st
  2. Lumi2nd
  3. Moula3rd
  4. Bizcap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moula1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bizcap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business lenders

5 answers

  • Asked ChatGPT

    “Which lender should my small business use for a loan in Australia?”

    1. 1Prospa
    2. 2Lumi

  • Asked ChatGPT

    “What are the best small business lenders in Australia?”

    1. 1Prospa
    2. 2Moula
    3. 3Lumi

  • Asked ChatGPT

    “What's the fastest way to get an unsecured business loan in Australia?”

    1. Searched Google, AI Overview

      “business loans”

      1. Searched Google, AI Overview

        “small business loans”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

        Which small business lenders compete with Lumi?

        Lumi against small business lenders in Australia, by month

        Share of searches by month for Prospa, Bizcap, Lumi, Moula. The figures are in the table below the chart.

        View monthly share of searches table
        MonthProspaBizcapLumiMoula
        Oct 202551.5%22.6%13.3%12.5%
        Nov 202557.7%20.7%12.4%9.3%
        Dec 202552.9%23.5%13.8%9.8%
        Jan 202656.4%20.5%12%11.1%
        Feb 202652.6%23.1%13.9%10.4%
        Mar 202648.9%26.6%12.7%11.8%
        Apr 202653.9%23.7%11.8%10.6%
        May 202652.6%23.1%13.9%10.4%
        Jun 202652.6%23.1%13.9%10.4%
        Jul 202649.8%27.2%13.1%9.8%
        Aug 202647.8%26.1%12.4%13.8%
        Sep 202657.7%20.7%12.4%9.3%

        1. 1.Prospa

          57.7%

          Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +9.9 points.

        2. 2.Bizcap

          20.7%

          Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -5.4 points.

        3. 3.Lumi

          12.4%

          Moved from 4th to 3rd. 1.7K estimated branded searches, +1.8% vs prior month. Share 0 points.

        4. 4.Moula

          9.3%

          Moved from 3rd to 4th. 1.3K estimated branded searches, -31.6% vs prior month. Share -4.5 points.

        Compare popularity between Lumi and its closest rivals

        Every comparison with Lumi

        3 comparisons

        How has branded search demand for Lumi changed in Australia over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Lumi in Australia held steady at 1.7K.
        • Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia decreased from 13.3% to 12.4%.
        • Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia peaked at 13.9% in February 2026 and was lowest at 11.8% in April 2026.

        How did search popularity change for Australia small business lenders in September 2026?

        4 changes

        1. In September 2026, Prospa gained share of searches among small business lenders in Australia, from 47.8% to 57.7%.

        2. In September 2026, Bizcap lost share of searches among small business lenders in Australia, from 26.1% to 20.7%.

        3. In September 2026, Moula lost share of searches among small business lenders in Australia, from 13.8% to 9.3%.

        4. In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia.

        How are Lumi’s branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Lumi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • lumi finance
        • lumi loans

        Do you work for Lumi? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

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