Small business lenders in Australia:Which are most popular?
In September 2026, Prospa was the most searched small business lender in Australia, accounting for 57.7% of all searches among the four lenders we track. When we checked with ChatGPT and Google AI Overviews, Prospa and Lumi were mentioned most often, in two of the five answers. Prospa was recommended most often, coming first in both responses that gave a list.
- ProspaShare of searches 57.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
BizcapShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LumiShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
MoulaShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top small business lenders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Prospa and Lumi were mentioned most often, in two of the five answers. Prospa was recommended most often, coming first in both answers that gave a list. Lumi was second, and Moula was third. Bizcap, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about small business lenders
5 answers
Asked ChatGPT
“Which lender should my small business use for a loan in Australia?”
Asked ChatGPT
“What are the best small business lenders in Australia?”
Asked ChatGPT
“What's the fastest way to get an unsecured business loan in Australia?”
Searched Google, AI Overview
“business loans”
Searched Google, AI Overview
“small business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which small business lenders do people search for most?
This chart shows how often people search Google for each small business lender by name. Each line represents a brand's share of searches for all four small business lenders we track, month by month, from searches in Australia.
Share of searches by month for Prospa, Bizcap, Lumi, Moula. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prospa | Bizcap | Lumi | Moula |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 22.6% | 13.3% | 12.5% |
| Nov 2025 | 57.7% | 20.7% | 12.4% | 9.3% |
| Dec 2025 | 52.9% | 23.5% | 13.8% | 9.8% |
| Jan 2026 | 56.4% | 20.5% | 12% | 11.1% |
| Feb 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Mar 2026 | 48.9% | 26.6% | 12.7% | 11.8% |
| Apr 2026 | 53.9% | 23.7% | 11.8% | 10.6% |
| May 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jun 2026 | 52.6% | 23.1% | 13.9% | 10.4% |
| Jul 2026 | 49.8% | 27.2% | 13.1% | 9.8% |
| Aug 2026 | 47.8% | 26.1% | 12.4% | 13.8% |
| Sep 2026 | 57.7% | 20.7% | 12.4% | 9.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 8.1K | +22.7% | +9.9 points | |
| 2, held 2nd | 20.7% | 2.9K | -19.4% | -5.4 points | |
| 3, moved from 4th to 3rd | 12.4% | 1.7K | +1.8% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 1.3K | -31.6% | -4.5 pointsmoved from 3rd to 4th |
1.Prospa
57.7%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +9.9 points.
2.
Bizcap20.7%
Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -5.4 points.
3.
Lumi12.4%
Moved from 4th to 3rd. 1.7K estimated branded searches, +1.8% vs prior month. Share 0 points.
4.
Moula9.3%
Moved from 3rd to 4th. 1.3K estimated branded searches, -31.6% vs prior month. Share -4.5 points.
Which brand is most popular in search among small business lenders in Australia?
4 brands
In September 2026, Prospa was the most searched among small business lenders in Australia, with an estimated 8.1K branded searches, 57.7% of all searches for the four we track. Bizcap is in 2nd place, 37 percentage points behind at 20.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Prospa | 51.5% → 57.7% | 57.7%Nov 2025 | 47.8%Aug 2026 | 1st |
| Bizcap | 22.6% → 20.7% | 27.2%Jul 2026 | 20.5%Jan 2026 | 2nd |
| Lumi | 13.3% → 12.4% | 13.9%Feb 2026 | 11.8%Apr 2026 | 3rd |
| Moula | 12.5% → 9.3% | 13.8%Aug 2026 | 9.3%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Prospa’s share of searches among small business lenders in Australia increased from 51.5% to 57.7%.
- Across the 12 months ending September 2026, Bizcap’s share of searches among small business lenders in Australia decreased from 22.6% to 20.7%.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia decreased from 13.3% to 12.4%.
- Across the 12 months ending September 2026, Moula’s share of searches among small business lenders in Australia decreased from 12.5% to 9.3%.
- Across the 12 months ending September 2026, Prospa’s share of searches among small business lenders in Australia peaked at 57.7% in November 2025 and was lowest at 47.8% in August 2026.
- Across the 12 months ending September 2026, Bizcap’s share of searches among small business lenders in Australia peaked at 27.2% in July 2026 and was lowest at 20.5% in January 2026.
- Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia peaked at 13.9% in February 2026 and was lowest at 11.8% in April 2026.
- Across the 12 months ending September 2026, Moula’s share of searches among small business lenders in Australia peaked at 13.8% in August 2026 and was lowest at 9.3% in November 2025.
How did search popularity change for Australia small business lenders in September 2026?
4 changes
In September 2026, Prospa gained share of searches among small business lenders in Australia, from 47.8% to 57.7%.
In September 2026, Bizcap lost share of searches among small business lenders in Australia, from 26.1% to 20.7%.
In September 2026, Moula lost share of searches among small business lenders in Australia, from 13.8% to 9.3%.
In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia.
How are branded searches counted for small business lenders?
5 search terms
Each brand's share of searches among small business lenders comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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