Logitech vs SteelSeries:Which is more popular?
In September 2026, SteelSeries had more branded searches than Logitech among gaming peripheral brands in Australia. SteelSeries had about 8,100 branded searches, while Logitech had 3,500. SteelSeries made up 17.9% of all gaming peripheral brand searches we track, and Logitech accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about gaming peripheral brands, Logitech appeared in four of the five answers and SteelSeries in two. Logitech was mentioned before SteelSeries in every answer that named either.
Who do people search for more?
SteelSeries, about 2 searches for every 1 for Logitech
Who does AI mention more?
Logitech, mentioned in 4 of 5 answers, SteelSeries in 2
Who does AI recommend more?
Logitech, named ahead of SteelSeries in 4 of 4 answers
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Top gaming peripheral brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Logitech was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SteelSeries was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Logitech was listed before SteelSeries in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Logitech1st
Razer2nd
HyperX3rd- SteelSeries4th
Corsair5th
Keychron–
Turtle Beach–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming peripheral brands
5 answers
Asked ChatGPT
“Which gaming mouse should I buy?”
Asked ChatGPT
“What are the best gaming peripheral brands?”
Asked ChatGPT
“What's the best gaming headset for the money?”
Searched Google, AI Overview
“gaming mouse”
Searched Google, AI Overview
“gaming keyboard”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Logitech or SteelSeries more popular in search?
This chart shows how often people search Google for Logitech and SteelSeries by name. Each line represents a brand's share of searches for all seven gaming peripheral brands we track, month by month, from searches in Australia.
Share of searches by month for SteelSeries, Logitech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keychron | Razer | SteelSeries | Turtle Beach | HyperX | Logitech | Corsair |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.1% | 18.9% | 10.3% | 6.9% | 7.1% | 5.3% |
| Nov 2025 | 25.6% | 25.6% | 17.1% | 9.3% | 7.6% | 9% | 5.9% |
| Dec 2025 | 25.7% | 25.7% | 17.2% | 9.4% | 7.7% | 8.3% | 5.9% |
| Jan 2026 | 21.9% | 26.8% | 21.9% | 9.8% | 6.5% | 7.2% | 5.9% |
| Feb 2026 | 26.7% | 26.7% | 17.9% | 8% | 6.4% | 8.2% | 6.1% |
| Mar 2026 | 29.7% | 24.3% | 16.3% | 8.8% | 7.2% | 8% | 5.6% |
| Apr 2026 | 26% | 26% | 17.4% | 9.4% | 7.7% | 7.9% | 5.6% |
| May 2026 | 29.4% | 24.1% | 16.1% | 8.8% | 7.2% | 8.9% | 5.5% |
| Jun 2026 | 28.4% | 23.2% | 19% | 8.4% | 6.9% | 7.7% | 6.5% |
| Jul 2026 | 29.2% | 23.9% | 16% | 10.7% | 7.1% | 7.3% | 5.7% |
| Aug 2026 | 29% | 23.7% | 15.9% | 10.6% | 7% | 7.4% | 6.4% |
| Sep 2026 | 26.8% | 21.9% | 17.9% | 11.9% | 8% | 7.7% | 5.8% |
How has the Logitech and SteelSeries comparison changed over the last 12 months?
3 findings
- SteelSeries was ahead of Logitech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia moved from 7.1% to 7.7%, and its estimated monthly branded searches moved from 3.7K to 3.5K.
- Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in Australia moved from 18.9% to 17.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia gaming peripheral brands in September 2026?
2 changes
In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.
In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Logitech
2 branded search terms
- logitech g pro
- logitech gaming mouse
SteelSeries
1 branded search term
- steelseries
Other head-to-heads among gaming peripheral brands
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