Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 3,500 times in Australia, a 5.4% decrease from the previous year. These searches made up 7.7% of all Australia gaming peripheral brand searches, placing Logitech sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gaming peripheral brands, Logitech appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Logitech is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. KeychronShare of searches 26.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RazerShare of searches 21.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SteelSeriesShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Turtle BeachShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LogitechShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top gaming peripheral brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Logitech is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Razer2nd
  3. HyperX3rd
  4. SteelSeries4th
  5. Corsair5th
  6. Keychron–
  7. Turtle Beach–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Razer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SteelSeries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keychron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming peripheral brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which gaming peripheral brands compete with Logitech?

Logitech against gaming peripheral brands in Australia, by month

Share of searches by month for Keychron, Razer, SteelSeries, Turtle Beach, HyperX, Logitech, Corsair. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronRazerSteelSeriesTurtle BeachHyperXLogitechCorsair
Oct 202528.3%23.1%18.9%10.3%6.9%7.1%5.3%
Nov 202525.6%25.6%17.1%9.3%7.6%9%5.9%
Dec 202525.7%25.7%17.2%9.4%7.7%8.3%5.9%
Jan 202621.9%26.8%21.9%9.8%6.5%7.2%5.9%
Feb 202626.7%26.7%17.9%8%6.4%8.2%6.1%
Mar 202629.7%24.3%16.3%8.8%7.2%8%5.6%
Apr 202626%26%17.4%9.4%7.7%7.9%5.6%
May 202629.4%24.1%16.1%8.8%7.2%8.9%5.5%
Jun 202628.4%23.2%19%8.4%6.9%7.7%6.5%
Jul 202629.2%23.9%16%10.7%7.1%7.3%5.7%
Aug 202629%23.7%15.9%10.6%7%7.4%6.4%
Sep 202626.8%21.9%17.9%11.9%8%7.7%5.8%

  1. 1.Keychron

    26.8%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Razer

    21.9%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.SteelSeries

    17.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Turtle Beach

    11.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.HyperX

    8%

    Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Logitech

    7.7%

    Moved from 5th to 6th. 3.5K estimated branded searches, -7.9% vs prior month. Share +0.3 points.

  7. 7.Corsair

    5.8%

    Held 7th. 2.6K estimated branded searches, -20.1% vs prior month. Share -0.6 points.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

6 comparisons

How has branded search demand for Logitech changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech in Australia fell from 3.7K to 3.5K.
  • Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia increased from 7.1% to 7.7%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among gaming peripheral brands in Australia peaked at 9% in November 2025 and was lowest at 7.1% in October 2025.
  • Across the 12 months ending September 2026, Logitech fell from 5th to 6th among gaming peripheral brands in Australia.

How did search popularity change for Australia gaming peripheral brands in September 2026?

6 changes

  1. In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches.

  2. In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%.

  3. In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%.

  4. In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%.

  5. In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%.

  6. In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%.

How are Logitech’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • logitech g pro
  • logitech gaming mouse

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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