Le Specs vs Maui Jim:Which is more popular?
In September 2026, Le Specs had more branded searches than Maui Jim among sunglasses brands in Australia. Le Specs had about 14,800 branded searches, while Maui Jim had 8,100. Le Specs made up 11.8% of all sunglasses brand searches we track, and Maui Jim accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Le Specs appeared in four of the five answers and Maui Jim in three. Le Specs and Maui Jim were each mentioned first in two of the four answers.
Who do people search for more?
Le Specs, about 83% more searches than Maui Jim
Who does AI mention more?
Le Specs, mentioned in 4 of 5 answers, Maui Jim in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Specs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maui Jim was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Le Specs and Maui Jim were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Le Specs or Maui Jim more popular in search?
This chart shows how often people search Google for Le Specs and Maui Jim by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Le Specs, Maui Jim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Le Specs and Maui Jim comparison changed over the last 12 months?
3 findings
- Le Specs was ahead of Maui Jim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in Australia moved from 8.5% to 11.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia sunglasses brands in September 2026?
2 changes
In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.
In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Specs’ and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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