Kirks vs Pepsi:Which is more popular?
In September 2026, Pepsi had more branded searches than Kirks among soft drink brands in Australia. Pepsi had about 33,100 branded searches, while Kirks had 17,700. Pepsi made up 26.1% of all soft drink brand searches we track, and Kirks accounted for 14%. When we asked ChatGPT and Google AI Overviews about soft drink brands, Pepsi appeared in two of the four answers and Kirks in one. Kirks and Pepsi were each mentioned first in one of the two answers.
Who do people search for more?
Pepsi, about 87% more searches than Kirks
Who does AI mention more?
Pepsi, mentioned in 2 of 4 answers, Kirks in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top soft drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pepsi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kirks was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kirks and Pepsi were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bundaberg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coca-Cola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Pepsi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sprite2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kirks1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Schweppes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about soft drink brands
4 answers
Asked ChatGPT
“What's the most popular soft drink brand in Australia?”
Asked ChatGPT
“Which Australian soft drink brand makes the best ginger beer?”
Asked ChatGPT
“What are the best soft drink brands in Australia?”
Searched Google, AI Overview
“soft drink”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ginger beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kirks or Pepsi more popular in search?
This chart shows how often people search Google for Kirks and Pepsi by name. Each line represents a brand's share of searches for all seven soft drink brands we track, month by month, from searches in Australia.
Share of searches by month for Pepsi, Kirks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coca-Cola | Pepsi | Kirks | Bundaberg | Sprite | Schweppes | Solo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 18.3% | 11.1% | 17.4% | 12.2% | 8.2% | 5.5% |
| Nov 2025 | 28.4% | 19.1% | 15.2% | 16.2% | 10.4% | 7% | 3.8% |
| Dec 2025 | 23.8% | 15.9% | 13.8% | 25% | 10.6% | 7.1% | 3.9% |
| Jan 2026 | 22.4% | 22.4% | 11.8% | 20.9% | 10% | 8.2% | 4.4% |
| Feb 2026 | 27.7% | 22.7% | 13.1% | 16.1% | 10.1% | 6.7% | 3.7% |
| Mar 2026 | 28.6% | 23.4% | 13.6% | 13.9% | 10.4% | 7% | 3.1% |
| Apr 2026 | 26.6% | 26.6% | 10.3% | 15.4% | 9.7% | 7.9% | 3.5% |
| May 2026 | 29.6% | 24.2% | 9.4% | 14% | 10.8% | 8.8% | 3.2% |
| Jun 2026 | 30.3% | 24.8% | 7.8% | 14.1% | 13.6% | 6.1% | 3.3% |
| Jul 2026 | 24.2% | 29.6% | 8.1% | 15.7% | 13.2% | 5.9% | 3.2% |
| Aug 2026 | 27.2% | 27.2% | 9% | 12.7% | 14.9% | 5.4% | 3.6% |
| Sep 2026 | 26.1% | 26.1% | 14% | 13.3% | 11.7% | 5.2% | 3.5% |
How has the Kirks and Pepsi comparison changed over the last 12 months?
3 findings
- Pepsi was ahead of Kirks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia moved from 11.1% to 14%, and its estimated monthly branded searches moved from 11K to 17.7K.
- Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands in Australia moved from 18.3% to 26.1%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
How did search popularity change for Australia soft drink brands in September 2026?
2 changes
In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches.
In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kirks’ and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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