Brandwave

How popular isSprite?

In September 2026, people searched for Sprite by name about 14,800 times in Australia, a 22.3% increase from the previous year. These searches made up 11.7% of all Australia soft drink brand searches, placing Sprite fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Sprite appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Sprite is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Coca-ColaShare of searches 26.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. PepsiShare of searches 26.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. KirksShare of searches 14%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  4. BundabergShare of searches 13.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. SpriteShare of searches 11.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+2 more

Sprite website (opens in a new tab)

Follow Sprite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sprite was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sprite is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bundaberg1st
  2. Pepsi2nd
  3. Solo3rd
  4. Sprite4th
  5. Coca-Cola5th
  6. Schweppes6th
  7. Kirks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bundaberg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coca-Cola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pepsi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sprite2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kirks1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Schweppes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soft drink brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which soft drink brands compete with Sprite?

Sprite against soft drink brands in Australia, by month

Share of searches by month for Coca-Cola, Pepsi, Kirks, Bundaberg, Sprite, Schweppes, Solo. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiKirksBundabergSpriteSchweppesSolo
Oct 202527.4%18.3%11.1%17.4%12.2%8.2%5.5%
Nov 202528.4%19.1%15.2%16.2%10.4%7%3.8%
Dec 202523.8%15.9%13.8%25%10.6%7.1%3.9%
Jan 202622.4%22.4%11.8%20.9%10%8.2%4.4%
Feb 202627.7%22.7%13.1%16.1%10.1%6.7%3.7%
Mar 202628.6%23.4%13.6%13.9%10.4%7%3.1%
Apr 202626.6%26.6%10.3%15.4%9.7%7.9%3.5%
May 202629.6%24.2%9.4%14%10.8%8.8%3.2%
Jun 202630.3%24.8%7.8%14.1%13.6%6.1%3.3%
Jul 202624.2%29.6%8.1%15.7%13.2%5.9%3.2%
Aug 202627.2%27.2%9%12.7%14.9%5.4%3.6%
Sep 202626.1%26.1%14%13.3%11.7%5.2%3.5%

  1. 1.Coca-Cola

    26.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Pepsi

    26.1%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Kirks

    14%

    Moved from 5th to 3rd. 17.7K estimated branded searches, +60.9% vs prior month. Share +4.9 points.

  4. 4.Bundaberg

    13.3%

    Held 4th. 16.9K estimated branded searches, +9% vs prior month. Share +0.6 points.

  5. 5.Sprite

    11.7%

    Moved from 3rd to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  6. 6.Schweppes

    5.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Solo

    3.5%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Sprite and its closest rivals

Every comparison with Sprite

6 comparisons

How has branded search demand for Sprite changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprite in Australia rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Sprite’s share of searches among soft drink brands in Australia decreased from 12.2% to 11.7%.
  • Across the 12 months ending September 2026, Sprite’s share of searches among soft drink brands in Australia peaked at 14.9% in August 2026 and was lowest at 9.7% in April 2026.
  • Across the 12 months ending September 2026, Sprite fell from 4th to 5th among soft drink brands in Australia.

How did search popularity change for Australia soft drink brands in September 2026?

6 changes

  1. In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches.

  2. In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%.

  3. In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%.

  4. In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%.

  5. In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%.

  6. Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026.

How are Sprite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sprite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sprite

Do you work for Sprite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sprite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free