Brandwave

How popular isCoca-Cola?

In September 2026, people searched for Coca-Cola by name about 33,100 times in Australia, a 22.1% increase from the previous year. These searches made up 26.1% of all Australia soft drink brand searches, placing Coca-Cola first out of seven brands. When we asked both ChatGPT and Google AI Overviews about soft drink brands, Coca-Cola appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Coca-Cola is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Coca-ColaShare of searches 26.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. PepsiShare of searches 26.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. KirksShare of searches 14%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  4. BundabergShare of searches 13.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. SpriteShare of searches 11.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+2 more

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coca-Cola was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coca-Cola is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bundaberg1st
  2. Pepsi2nd
  3. Solo3rd
  4. Sprite4th
  5. Coca-Cola5th
  6. Schweppes6th
  7. Kirks7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bundaberg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coca-Cola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pepsi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sprite2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kirks1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Schweppes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soft drink brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which soft drink brands compete with Coca-Cola?

Coca-Cola against soft drink brands in Australia, by month

Share of searches by month for Coca-Cola, Pepsi, Kirks, Bundaberg, Sprite, Schweppes, Solo. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiKirksBundabergSpriteSchweppesSolo
Oct 202527.4%18.3%11.1%17.4%12.2%8.2%5.5%
Nov 202528.4%19.1%15.2%16.2%10.4%7%3.8%
Dec 202523.8%15.9%13.8%25%10.6%7.1%3.9%
Jan 202622.4%22.4%11.8%20.9%10%8.2%4.4%
Feb 202627.7%22.7%13.1%16.1%10.1%6.7%3.7%
Mar 202628.6%23.4%13.6%13.9%10.4%7%3.1%
Apr 202626.6%26.6%10.3%15.4%9.7%7.9%3.5%
May 202629.6%24.2%9.4%14%10.8%8.8%3.2%
Jun 202630.3%24.8%7.8%14.1%13.6%6.1%3.3%
Jul 202624.2%29.6%8.1%15.7%13.2%5.9%3.2%
Aug 202627.2%27.2%9%12.7%14.9%5.4%3.6%
Sep 202626.1%26.1%14%13.3%11.7%5.2%3.5%

  1. 1.Coca-Cola

    26.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Pepsi

    26.1%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Kirks

    14%

    Moved from 5th to 3rd. 17.7K estimated branded searches, +60.9% vs prior month. Share +4.9 points.

  4. 4.Bundaberg

    13.3%

    Held 4th. 16.9K estimated branded searches, +9% vs prior month. Share +0.6 points.

  5. 5.Sprite

    11.7%

    Moved from 3rd to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  6. 6.Schweppes

    5.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Solo

    3.5%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Coca-Cola and its closest rivals

Every comparison with Coca-Cola

6 comparisons

How has branded search demand for Coca-Cola changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coca-Cola in Australia rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia decreased from 27.4% to 26.1%.
  • Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia peaked at 30.3% in June 2026 and was lowest at 22.4% in January 2026.

How did search popularity change for Australia soft drink brands in September 2026?

6 changes

  1. In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches.

  2. In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%.

  3. In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%.

  4. In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%.

  5. In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%.

  6. Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026.

How are Coca-Cola’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coca cola

How the Brand Demand Index is measured

Who owns Coca-Cola?

Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Powerade, owned by the same company, in Australia.

Do you work for Coca-Cola? To request corrections or removal please contact us via our support page and we will be happy to assist.

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