Kia vs XPENG:Which is more popular?
In September 2026, Kia had more branded searches than XPENG among electric car brands in Australia. Kia had about 69,500 branded searches, while XPENG had 40,500. Kia made up 8.9% of all electric car brand searches we track, and XPENG accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about electric car brands, Kia appeared in three of the five answers and XPENG in none.
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Top electric car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. XPENG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car brands
5 answers
Asked ChatGPT
“What's the best electric car to buy in Australia?”
Asked ChatGPT
“What are the best electric cars for families?”
Asked ChatGPT
“What's the best value EV in Australia?”
- 1BYD
Searched Google, AI Overview
“electric cars”
Searched Google, AI Overview
“ev cars”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kia or XPENG more popular in search?
This chart shows how often people search Google for Kia and XPENG by name. Each line represents a brand's share of searches for all ten electric car brands we track, month by month, from searches in Australia.
Share of searches by month for Kia, XPENG. The figures are in the table below the chart.
View monthly share of searches table
| Month | BYD | TESLA | Zeekr | Kia | Denza | XPENG | Polestar | Leapmotor | Deepal | Ora |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.3% | 7.4% | 9.2% | 2.2% | 3.3% | 6.1% | 1.8% | 1.8% | 0.99% |
| Nov 2025 | 37.3% | 25.1% | 7.5% | 8.7% | 3.4% | 5% | 7.5% | 2.2% | 2.2% | 1% |
| Dec 2025 | 31.5% | 25.7% | 7.7% | 7.7% | 14.1% | 3.5% | 5.2% | 1.9% | 1.9% | 0.84% |
| Jan 2026 | 34.6% | 23.3% | 8.5% | 13.1% | 4.7% | 3.8% | 7% | 1.7% | 2.1% | 1.1% |
| Feb 2026 | 35.4% | 23.8% | 8.7% | 11% | 5.8% | 3.2% | 7.1% | 1.7% | 2.1% | 1.2% |
| Mar 2026 | 37.6% | 25.1% | 9.2% | 12.5% | 4.1% | 2.8% | 4.1% | 1.5% | 1.5% | 1.5% |
| Apr 2026 | 34.2% | 22.9% | 12.5% | 12.9% | 5.6% | 2.5% | 4.6% | 1.7% | 1.4% | 1.7% |
| May 2026 | 35.8% | 19.6% | 16% | 11.6% | 5.9% | 2.6% | 3.9% | 2.2% | 1.4% | 0.96% |
| Jun 2026 | 35.8% | 19.6% | 13.2% | 10.7% | 7.2% | 3.2% | 4.8% | 2.6% | 1.8% | 1.2% |
| Jul 2026 | 30.3% | 20.4% | 13.6% | 9.1% | 6.1% | 11.2% | 4.1% | 2.2% | 1.5% | 1.5% |
| Aug 2026 | 33.1% | 22.2% | 14.8% | 9.6% | 5.4% | 5.4% | 4.5% | 2% | 1.6% | 1.3% |
| Sep 2026 | 31.4% | 21.1% | 17.2% | 8.9% | 6.3% | 5.2% | 4.2% | 2.8% | 1.5% | 1.3% |
How has the Kia and XPENG comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: XPENG took it in July 2026, Kia took it in August 2026.
- Across the 12 months ending September 2026, Kia’s share of searches among electric car brands in Australia moved from 9.2% to 8.9%, and its estimated monthly branded searches moved from 50K to 69.5K.
- Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia moved from 3.3% to 5.2%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
How did search popularity change for Australia electric car brands in September 2026?
2 changes
In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%.
Estimated monthly branded searches for XPENG in Australia rose 123.8% over 12 measured months, from 18.1K to 40.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kia’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric car brands
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