Brandwave

How popular isXPENG?

In September 2026, people searched for XPENG by name about 40,500 times in Australia, a 123.8% increase from the previous year. These searches made up 5.2% of all Australia electric car brand searches, placing XPENG sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about electric car brands, XPENG did not appear in any of the answers.

Search and AI answers in September 2026

XPENG is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. BYDShare of searches 31.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TESLAShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ZeekrShare of searches 17.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KiaShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. XPENGShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top electric car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XPENG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BYD1st
  2. TESLA2nd
  3. Kia3rd
  4. Zeekr–
  5. Denza–
  6. XPENG–
  7. Polestar–
  8. Leapmotor–
  9. Deepal–
  10. Ora–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric car brands

5 answers

  • Asked ChatGPT

    “What's the best electric car to buy in Australia?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia

  • Asked ChatGPT

    “What are the best electric cars for families?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia

  • Asked ChatGPT

    “What's the best value EV in Australia?”

    1. 1BYD

  • Searched Google, AI Overview

    “electric cars”

    1. 1BYD
    2. 2TESLA

  • Searched Google, AI Overview

    “ev cars”

    1. 1BYD
    2. 2Kia
    3. 3TESLA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which electric car brands compete with XPENG?

XPENG against electric car brands in Australia, by month

Share of searches by month for BYD, TESLA, Zeekr, Kia, Denza, XPENG, Polestar, Leapmotor. The figures are in the table below the chart.

View monthly share of searches table
MonthBYDTESLAZeekrKiaDenzaXPENGPolestarLeapmotorDeepalOra
Oct 202536.9%30.3%7.4%9.2%2.2%3.3%6.1%1.8%1.8%0.99%
Nov 202537.3%25.1%7.5%8.7%3.4%5%7.5%2.2%2.2%1%
Dec 202531.5%25.7%7.7%7.7%14.1%3.5%5.2%1.9%1.9%0.84%
Jan 202634.6%23.3%8.5%13.1%4.7%3.8%7%1.7%2.1%1.1%
Feb 202635.4%23.8%8.7%11%5.8%3.2%7.1%1.7%2.1%1.2%
Mar 202637.6%25.1%9.2%12.5%4.1%2.8%4.1%1.5%1.5%1.5%
Apr 202634.2%22.9%12.5%12.9%5.6%2.5%4.6%1.7%1.4%1.7%
May 202635.8%19.6%16%11.6%5.9%2.6%3.9%2.2%1.4%0.96%
Jun 202635.8%19.6%13.2%10.7%7.2%3.2%4.8%2.6%1.8%1.2%
Jul 202630.3%20.4%13.6%9.1%6.1%11.2%4.1%2.2%1.5%1.5%
Aug 202633.1%22.2%14.8%9.6%5.4%5.4%4.5%2%1.6%1.3%
Sep 202631.4%21.1%17.2%8.9%6.3%5.2%4.2%2.8%1.5%1.3%

  1. 1.BYD

    31.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.TESLA

    21.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Zeekr

    17.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2.4 points.

  4. 4.Kia

    8.9%

    Held 4th. 69.5K estimated branded searches, -2.5% vs prior month. Share -0.7 points.

  5. 5.Denza

    6.3%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  6. 6.XPENG

    5.2%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Polestar

    4.2%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Leapmotor

    2.8%

    Held 8th. 22.2K estimated branded searches, +50% vs prior month. Share +0.8 points.

  9. 9.Deepal

    1.5%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Ora

    1.3%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between XPENG and its closest rivals

Every comparison with XPENG

9 comparisons

How has branded search demand for XPENG changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for XPENG in Australia rose from 18.1K to 40.5K.
  • Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia increased from 3.3% to 5.2%.
  • Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia peaked at 11.2% in July 2026 and was lowest at 2.5% in April 2026.

How did search popularity change for Australia electric car brands in September 2026?

6 changes

  1. In September 2026, Zeekr gained share of searches among electric car brands in Australia, from 14.8% to 17.2%.

  2. In September 2026, Denza gained share of searches among electric car brands in Australia, from 5.4% to 6.3%.

  3. In September 2026, Leapmotor gained share of searches among electric car brands in Australia, from 2% to 2.8%.

  4. In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%.

  5. In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%.

  6. In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%.

How are XPENG’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using XPENG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xpeng

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How the Brand Demand Index is measured

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