Brandwave

Jetts vs Plus Fitness:Which is more popular?

In September 2026, Plus Fitness had more branded searches than Jetts among gym chains in Australia. Plus Fitness had about 49,500 branded searches, while Jetts had 12,100. Plus Fitness made up 8.7% of all gym chain searches we track, and Jetts accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gym chains, Jetts appeared in all four answers and Plus Fitness in two. Jetts was mentioned before Plus Fitness in three out of four answers.

Among gym chains in Australia in September 2026

Who do people search for more?

Plus Fitness, about 4 searches for every 1 for Jetts

Plus Fitness 49.5K searchesJetts 12.1K searches

Who does AI mention more?

Jetts, mentioned in every answer we collected

Jetts in 4 of 4Plus Fitness in 2 of 4

Who does AI recommend more?

Jetts, named ahead of Plus Fitness in 3 of 4 answers

Jetts first in 3Plus Fitness first in 1

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Top gym chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jetts appeared in all four answers. Plus Fitness was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Jetts was listed before Plus Fitness in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anytime Fitness1st
  2. Revo Fitness2nd
  3. Jetts3rd
  4. Goodlife Health Clubs4th
  5. Fitness First5th
  6. Plus Fitness6th
  7. Snap Fitness7th
  8. F45 Training–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gym chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Jetts or Plus Fitness more popular in search?

This chart shows how often people search Google for Jetts and Plus Fitness by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.

Jetts and Plus Fitness among gym chains in Australia, by month

Share of searches by month for Plus Fitness, Jetts. The figures are in the table below the chart.

View monthly share of searches table
MonthAnytime FitnessRevo FitnessSnap FitnessPlus FitnessFitness FirstJettsF45 TrainingGoodlife Health Clubs
Oct 202551.6%14.1%12.7%8.5%8.5%2.5%1.4%0.76%
Nov 202550.5%14.1%12.4%10.2%8.3%2.5%1.4%0.74%
Dec 202552.9%12.1%13%8.7%8.7%2.6%1.4%0.63%
Jan 202652%14.1%12.7%8.5%8.5%2.1%1.4%0.62%
Feb 202651.8%14.1%12.7%8.5%8.5%2.1%1.4%0.76%
Mar 202657.8%10.8%11.6%7.8%7.8%2.3%1.3%0.69%
Apr 202650.7%14.1%12.5%10.2%8.3%2%1.4%0.74%
May 202651.5%14.4%12.7%10.4%6.9%2.1%1.4%0.75%
Jun 202652.6%14.4%12.9%8.7%7.1%2.1%1.4%0.77%
Jul 202652.9%14.4%13%8.7%7.1%1.7%1.4%0.77%
Aug 202650.1%14%15.1%10.1%6.7%2%1.3%0.73%
Sep 202652.8%14.4%13%8.7%7.1%2.1%1.2%0.77%

How has the Jetts and Plus Fitness comparison changed over the last 12 months?

3 findings
  • Plus Fitness was ahead of Jetts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jetts’ share of searches among gym chains in Australia moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Plus Fitness’ share of searches among gym chains in Australia moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for Australia gym chains in September 2026?

2 changes
  1. In September 2026, Plus Fitness lost share of searches among gym chains in Australia, from 10.1% to 8.7%.

  2. Estimated monthly branded searches for Jetts in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jetts’ and Plus Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jetts

1 branded search term

  • jetts

Plus Fitness

1 branded search term

  • plus fitness

How the Brand Demand Index is measured

Other head-to-heads among gym chains

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