Brandwave

International Roast vs Lavazza:Which is more popular?

In September 2026, Lavazza had more branded searches than International Roast among coffee brands in Australia. Lavazza had about 4,400 branded searches, while International Roast had 1,000. Lavazza made up 4.9% of all coffee brand searches we track, and International Roast accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about coffee brands, Lavazza appeared in three of the four answers and International Roast in one. Lavazza was mentioned before International Roast in every answer.

Among coffee brands in Australia in September 2026

Who do people search for more?

Lavazza, about 4 searches for every 1 for International Roast

Lavazza 4.4K searchesInternational Roast 1K searches

Who does AI mention more?

Lavazza, mentioned in 3 of 4 answers, International Roast in 1

Lavazza in 3 of 4International Roast in 1 of 4

Who does AI recommend more?

Lavazza, named ahead of International Roast in every answer

Lavazza first in 2International Roast never first

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lavazza was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. International Roast was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lavazza was listed before International Roast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Nescafé2nd
  3. Moccona3rd
  4. Vittoria Coffee4th
  5. Toby's Estate5th
  6. Grinders5th
  7. Campos Coffee7th
  8. International Roast8th
  9. Robert Timms9th
  10. Di Mattina–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about coffee brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is International Roast or Lavazza more popular in search?

This chart shows how often people search Google for International Roast and Lavazza by name. Each line represents a brand's share of searches for all 12 coffee brands we track, month by month, from searches in Australia.

International Roast and Lavazza among coffee brands in Australia, by month

Share of searches by month for Lavazza, International Roast. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféCampos CoffeeVittoria CoffeeToby's EstateMocconaDi MattinaMerlo CoffeeLavazzaGrindersInternational RoastRobert TimmsRepublica
Oct 202514.6%24%13.1%16%5.8%7.1%7.1%4.8%3.9%1.1%1.7%0.78%
Nov 202513.4%23.8%13%15.9%5.8%7.1%8.7%5.8%3.9%1.1%0.77%0.77%
Dec 202514.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1.2%0.83%0.68%
Jan 202614.1%20.5%13.7%16.7%5%9.2%9.2%5%4.1%1%0.81%0.81%
Feb 202614.6%22.5%12.3%18.4%5.5%6.7%8.2%4.5%4.5%1.2%0.9%0.73%
Mar 202614.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1%1%0.68%
Apr 202615.9%17.4%14.2%17.4%6.4%7.8%9.5%4.2%4.2%1.2%0.85%0.85%
May 202618.4%19.1%12.7%15.6%5.7%8.5%8.5%4.6%3.8%1.1%0.93%1.1%
Jun 202616.8%19.9%13.3%13.3%5.9%8.9%8.9%5.9%4%1.1%0.97%0.97%
Jul 202618.2%16.3%16.3%13.3%6%8.9%8.9%4.9%4%1.1%0.97%1.1%
Aug 202617.2%18.9%15.4%12.6%6.9%8.4%8.4%4.6%4.6%1%0.92%0.92%
Sep 202618.3%16.4%16.4%13.4%9%7.3%7.3%4.9%4%1.1%0.98%0.66%

How has the International Roast and Lavazza comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia coffee brands in September 2026?

1 change

  1. In September 2026, Lavazza rose from 9th to 8th among coffee brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using International Roast’s and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

International Roast

1 branded search term

  • international roast

Lavazza

1 branded search term

  • lavazza

How the Brand Demand Index is measured

Other head-to-heads among coffee brands

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