Home Hardware vs Sydney Tools:Which is more popular?
In September 2026, Sydney Tools had more branded searches than Home Hardware among hardware stores in Australia. Sydney Tools had about 368,000 branded searches, while Home Hardware had 14,800. Sydney Tools made up 8.7% of all hardware store searches we track, and Home Hardware accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about hardware stores, Sydney Tools appeared in three of the four answers and Home Hardware in one. Sydney Tools was mentioned before Home Hardware in two out of three answers.
Who do people search for more?
Sydney Tools, about 25 searches for every 1 for Home Hardware
Who does AI mention more?
Sydney Tools, mentioned in 3 of 4 answers, Home Hardware in 1
Who does AI recommend more?
Sydney Tools, named ahead of Home Hardware in 2 of 3 answers
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Top hardware stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sydney Tools was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Home Hardware was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sydney Tools was listed before Home Hardware in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bunnings1st
Total Tools2nd
Mitre 103rd- Sydney Tools4th
Home Hardware5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hardware stores
4 answers
Asked ChatGPT
“Where should I buy tools and hardware in Australia?”
Asked ChatGPT
“What are the best hardware stores in Australia?”
Asked ChatGPT
“What's the best store in Australia for power tools?”
Searched Google, AI Overview
“hardware store near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hardware store”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Home Hardware or Sydney Tools more popular in search?
This chart shows how often people search Google for Home Hardware and Sydney Tools by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.
Share of searches by month for Sydney Tools, Home Hardware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Home Hardware and Sydney Tools comparison changed over the last 12 months?
3 findings
- Sydney Tools was ahead of Home Hardware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Hardware’s share of searches among hardware stores in Australia moved from 0.29% to 0.35%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among hardware stores in Australia moved from 7.2% to 8.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for Australia hardware stores in September 2026?
1 change
In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Home Hardware’s and Sydney Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Hardware
1 branded search term
- home hardware
Sydney Tools
1 branded search term
- sydney tools
Other head-to-heads among hardware stores
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