Home Hardware vs Mitre 10:Which is more popular?
In September 2026, Mitre 10 had more branded searches than Home Hardware among hardware stores in Australia. Mitre 10 had about 201,000 branded searches, while Home Hardware had 14,800. Mitre 10 made up 4.7% of all hardware store searches we track, and Home Hardware accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about hardware stores, Mitre 10 appeared in three of the four answers and Home Hardware in one. Mitre 10 was mentioned before Home Hardware in every answer that named either.
Who do people search for more?
Mitre 10, about 14 searches for every 1 for Home Hardware
Who does AI mention more?
Mitre 10, mentioned in 3 of 4 answers, Home Hardware in 1
Who does AI recommend more?
Mitre 10, named ahead of Home Hardware in 2 of 2 answers
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Top hardware stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mitre 10 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Home Hardware was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mitre 10 was listed before Home Hardware in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bunnings1st
Total Tools2nd- Mitre 103rd
Sydney Tools4th
Home Hardware5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hardware stores
4 answers
Asked ChatGPT
“Where should I buy tools and hardware in Australia?”
Asked ChatGPT
“What are the best hardware stores in Australia?”
Asked ChatGPT
“What's the best store in Australia for power tools?”
Searched Google, AI Overview
“hardware store near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hardware store”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Home Hardware or Mitre 10 more popular in search?
This chart shows how often people search Google for Home Hardware and Mitre 10 by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.
Share of searches by month for Mitre 10, Home Hardware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Home Hardware and Mitre 10 comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of Home Hardware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Hardware’s share of searches among hardware stores in Australia moved from 0.29% to 0.35%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among hardware stores in Australia moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for Australia hardware stores in September 2026?
1 change
Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Home Hardware’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Hardware
1 branded search term
- home hardware
Mitre 10
1 branded search term
- mitre 10
Other head-to-heads among hardware stores
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