Brandwave

Harris Farm Markets vs IGA:Which is more popular?

In September 2026, IGA had more branded searches than Harris Farm Markets among supermarkets in Australia. IGA had about 506,000 branded searches, while Harris Farm Markets had 109,000. IGA made up 5.6% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about supermarkets, Harris Farm Markets and IGA each appeared in three of the four answers. Harris Farm Markets and IGA were each mentioned first in two of the four answers.

Among supermarkets in Australia in September 2026

Who do people search for more?

IGA, about 5 searches for every 1 for Harris Farm Markets

IGA 506K searchesHarris Farm Markets 109K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Harris Farm Markets in 3 of 4IGA in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Harris Farm Markets first in 2IGA first in 2

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harris Farm Markets was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. IGA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harris Farm Markets and IGA were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. Coles2nd
  3. Aldi3rd
  4. Harris Farm Markets4th
  5. IGA5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about supermarkets

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Harris Farm Markets or IGA more popular in search?

This chart shows how often people search Google for Harris Farm Markets and IGA by name. Each line represents a brand's share of searches for all five supermarkets we track, month by month, from searches in Australia.

Harris Farm Markets and IGA among supermarkets in Australia, by month

Share of searches by month for IGA, Harris Farm Markets. The figures are in the table below the chart.

View monthly share of searches table
MonthColesWoolworthsAldiIGAHarris Farm Markets
Oct 202535.1%34.6%23.5%5.7%1.2%
Nov 202535.1%34.5%23.4%5.7%1.3%
Dec 202534.8%34.4%23%6.4%1.3%
Jan 202632.6%38.3%21.8%6.2%1.2%
Feb 202635.2%34.7%23.5%5.5%1.1%
Mar 202632.8%38.9%21.9%5.3%1.1%
Apr 202634.6%34.2%23.5%6.3%1.5%
May 202631%37.3%25.3%5%1.3%
Jun 202633.3%33.3%27.2%4.9%1.2%
Jul 202633.3%32.8%27.7%4.9%1.3%
Aug 202631%36.9%25.4%5.3%1.4%
Sep 202633.2%32.7%27.2%5.6%1.2%

How has the Harris Farm Markets and IGA comparison changed over the last 12 months?

3 findings
  • IGA was ahead of Harris Farm Markets in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Harris Farm Markets’ share of searches among supermarkets in Australia held steady at 1.2%, and its estimated monthly branded searches moved from 128K to 109K.
  • Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 590K to 506K.

How did search popularity change for Australia supermarkets in September 2026?

2 changes

  1. Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.

  2. Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Harris Farm Markets’ and IGA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harris Farm Markets

2 branded search terms

  • harris farm
  • harris farm markets

IGA

3 branded search terms

  • iga
  • iga catalogue
  • iga supermarket

How the Brand Demand Index is measured

Other head-to-heads among supermarkets

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