Brandwave

Haigh's Chocolates vs Lindt:Which is more popular?

In September 2026, Haigh's Chocolates had more branded searches than Lindt among chocolate brands in Australia. Haigh's Chocolates had about 18,100 branded searches, while Lindt had 12,100. Haigh's Chocolates made up 17.2% of all chocolate brand searches we track, and Lindt accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Haigh's Chocolates appeared in all four answers and Lindt in one. Haigh's Chocolates was mentioned before Lindt in three out of four answers.

Among chocolate brands in Australia in September 2026

Who do people search for more?

Haigh's Chocolates, about 50% more searches than Lindt

Haigh's Chocolates 18.1K searchesLindt 12.1K searches

Who does AI mention more?

Haigh's Chocolates, mentioned in every answer we collected

Haigh's Chocolates in 4 of 4Lindt in 1 of 4

Who does AI recommend more?

Haigh's Chocolates, named ahead of Lindt in 3 of 4 answers

Haigh's Chocolates first in 3Lindt first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Haigh's Chocolates appeared in all four answers. Lindt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Haigh's Chocolates was listed before Lindt in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haigh's Chocolates1st
  2. Cadbury2nd
  3. Koko Black3rd
  4. Darrell Lea4th
  5. Lindt5th
  6. Whittaker's6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haigh's Chocolates4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Koko Black2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cadbury2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittaker's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Darrell Lea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lindt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chocolate brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Haigh's Chocolates or Lindt more popular in search?

This chart shows how often people search Google for Haigh's Chocolates and Lindt by name. Each line represents a brand's share of searches for all six chocolate brands we track, month by month, from searches in Australia.

Haigh's Chocolates and Lindt among chocolate brands in Australia, by month

Share of searches by month for Haigh's Chocolates, Lindt. The figures are in the table below the chart.

View monthly share of searches table
MonthKoko BlackHaigh's ChocolatesCadburyWhittaker'sDarrell LeaLindt
Oct 202534.4%18.9%10.3%12.6%8.4%15.4%
Nov 202535.4%23.7%8.7%10.6%8.7%13%
Dec 202539%26.1%6.4%6.4%7.8%14.3%
Jan 202633.1%14.8%12.1%12.1%9.9%18.1%
Feb 202636.5%16.3%10.9%10.9%8.9%16.3%
Mar 202635.4%19.4%13%8.7%10.6%13%
Apr 202629.8%16.3%16.3%13.3%10.9%13.3%
May 202634.2%12.5%15.3%15.3%10.2%12.5%
Jun 202631.2%11.4%17.1%17.1%9.3%13.9%
Jul 202631.8%11.6%14.2%21.3%9.5%11.6%
Aug 202629.3%13.1%19.7%16%8.8%13.1%
Sep 202631.5%17.2%14.1%14.1%11.5%11.5%

How has the Haigh's Chocolates and Lindt comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Lindt took it in January 2026, Haigh's Chocolates took it in March 2026, Lindt took it in June 2026, Haigh's Chocolates took it in September 2026.
  • Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia moved from 18.9% to 17.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia moved from 15.4% to 11.5%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for Australia chocolate brands in September 2026?

3 changes

  1. In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.

  2. In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches.

  3. In September 2026, Lindt lost share of searches among chocolate brands in Australia, from 13.1% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haigh's Chocolates’ and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haigh's Chocolates

1 branded search term

  • haighs

Lindt

1 branded search term

  • lindt

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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