Chocolate brands in Australia:Which are most popular?

Name: Chocolate brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Koko Black was the most searched chocolate brand in Australia, accounting for 31.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Haigh's Chocolates showed up in every answer. Haigh's Chocolates was recommended most often, coming first in two out of four responses.

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Top chocolate brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Haigh's Chocolates appeared every time. Haigh's Chocolates was recommended most often, coming first in two out of four answers. Cadbury was second, and Koko Black was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Haigh's Chocolates	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Koko Black	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Cadbury	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Whittaker's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Darrell Lea	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Lindt	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Haigh's Chocolates4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Koko Black2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cadbury2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Whittaker's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Darrell Lea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lindt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chocolate brands

4 answers

Asked ChatGPT
“What's the best chocolate brand in Australia?”
Asked ChatGPT
“Which Australian chocolate brand makes the best gift box?”
1. 1Haigh's Chocolates
2. 2Koko Black
Asked ChatGPT
“What are the most popular chocolate brands in Australia?”
Searched Google, AI Overview
“chocolate”
1. 1Cadbury
2. 2Haigh's Chocolates
Searched Google, AI Overview
“chocolate gifts”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which chocolate brands do people search for most?

This chart shows how often people search Google for each chocolate brand by name. Each line represents a brand's share of searches for all six chocolate brands we track, month by month, from searches in Australia.

Share of searches among chocolate brands in Australia, by month

Month	Koko Black	Haigh's Chocolates	Cadbury	Whittaker's	Darrell Lea	Lindt
Oct 2025	34.4%	18.9%	10.3%	12.6%	8.4%	15.4%
Nov 2025	35.4%	23.7%	8.7%	10.6%	8.7%	13%
Dec 2025	39%	26.1%	6.4%	6.4%	7.8%	14.3%
Jan 2026	33.1%	14.8%	12.1%	12.1%	9.9%	18.1%
Feb 2026	36.5%	16.3%	10.9%	10.9%	8.9%	16.3%
Mar 2026	35.4%	19.4%	13%	8.7%	10.6%	13%
Apr 2026	29.8%	16.3%	16.3%	13.3%	10.9%	13.3%
May 2026	34.2%	12.5%	15.3%	15.3%	10.2%	12.5%
Jun 2026	31.2%	11.4%	17.1%	17.1%	9.3%	13.9%
Jul 2026	31.8%	11.6%	14.2%	21.3%	9.5%	11.6%
Aug 2026	29.3%	13.1%	19.7%	16%	8.8%	13.1%
Sep 2026	31.5%	17.2%	14.1%	14.1%	11.5%	11.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Koko Black	31.5%	33.1K	0%	+2.2 points
2, moved from 4th to 2nd	Haigh's Chocolates	17.2%	18.1K	+22.3%	+4.1 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Cadbury	14.1%	14.8K	-33.3%	-5.6 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Whittaker's	14.1%	14.8K	-18.2%	-1.9 pointsmoved from 3rd to 4th
5, moved from 6th to 5th	Darrell Lea	11.5%	12.1K	+22.2%	+2.8 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Lindt	11.5%	12.1K	-18.2%	-1.6 pointsmoved from 5th to 6th

1.Koko Black
31.5%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +2.2 points.
2.Haigh's Chocolates
17.2%
Moved from 4th to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4.1 points.
3.Cadbury
14.1%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.6 points.
4.Whittaker's
14.1%
Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.Darrell Lea
11.5%
Moved from 6th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
6.Lindt
11.5%
Moved from 5th to 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

Which brand is most popular in search among chocolate brands in Australia?

6 brands

In September 2026, Koko Black was the most searched among chocolate brands in Australia, with an estimated 33.1K branded searches, 31.5% of all searches for the six we track. Haigh's Chocolates is in 2nd place, 14.3 percentage points behind at 17.2%.

Australia chocolate brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Koko Black	34.4% → 31.5%	39%Dec 2025	29.3%Aug 2026	1st
Haigh's Chocolates	18.9% → 17.2%	26.1%Dec 2025	11.4%Jun 2026	2nd
Cadbury	10.3% → 14.1%	19.7%Aug 2026	6.4%Dec 2025	5th → 3rd
Whittaker's	12.6% → 14.1%	21.3%Jul 2026	6.4%Dec 2025	4th
Darrell Lea	8.4% → 11.5%	11.5%Sep 2026	7.8%Dec 2025	6th → 5th
Lindt	15.4% → 11.5%	18.1%Jan 2026	11.5%Sep 2026	3rd → 6th

Each finding as a sentence

Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia decreased from 34.4% to 31.5%.
Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia decreased from 18.9% to 17.2%.
Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia increased from 10.3% to 14.1%.
Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia increased from 12.6% to 14.1%.
Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia increased from 8.4% to 11.5%.
Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia decreased from 15.4% to 11.5%.
Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia peaked at 39% in December 2025 and was lowest at 29.3% in August 2026.
Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia peaked at 26.1% in December 2025 and was lowest at 11.4% in June 2026.
Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia peaked at 19.7% in August 2026 and was lowest at 6.4% in December 2025.
Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia peaked at 21.3% in July 2026 and was lowest at 6.4% in December 2025.
Across the 12 months ending September 2026, Darrell Lea’s share of searches among chocolate brands in Australia peaked at 11.5% in September 2026 and was lowest at 7.8% in December 2025.
Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia peaked at 18.1% in January 2026 and was lowest at 11.5% in September 2026.
Across the 12 months ending September 2026, Cadbury rose from 5th to 3rd among chocolate brands in Australia.
Across the 12 months ending September 2026, Darrell Lea rose from 6th to 5th among chocolate brands in Australia.
Across the 12 months ending September 2026, Lindt fell from 3rd to 6th among chocolate brands in Australia.

How did search popularity change for Australia chocolate brands in September 2026?

6 changes

In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.
In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches.
In September 2026, Koko Black gained share of searches among chocolate brands in Australia, from 29.3% to 31.5%.
In September 2026, Cadbury lost share of searches among chocolate brands in Australia, from 19.7% to 14.1%.
In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%.
In September 2026, Lindt lost share of searches among chocolate brands in Australia, from 13.1% to 11.5%.

How are branded searches counted for chocolate brands?

6 search terms

Each brand's share of searches among chocolate brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.