Brandwave

Cadbury vs Whittaker's:Which is more popular?

In September 2026, Cadbury and Whittaker's were level in searches among chocolate brands in Australia, with an estimated 14.8K branded searches each, at 14.1% of the total each. When we asked ChatGPT and Google AI Overviews about chocolate brands, Cadbury and Whittaker's each appeared in two of the four answers. Cadbury was mentioned before Whittaker's in two out of three answers that named either.

Among chocolate brands in Australia in September 2026

Who do people search for more?

Cadbury and Whittaker's are searched for about as often as each other.

Cadbury 14.8K searchesWhittaker's 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Cadbury in 2 of 4Whittaker's in 2 of 4

Who does AI recommend more?

Cadbury, named ahead of Whittaker's in 2 of 3 answers

Cadbury first in 2Whittaker's first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cadbury was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Whittaker's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cadbury was listed before Whittaker's in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haigh's Chocolates1st
  2. Cadbury2nd
  3. Koko Black3rd
  4. Darrell Lea4th
  5. Lindt5th
  6. Whittaker's6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haigh's Chocolates4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Koko Black2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cadbury2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittaker's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Darrell Lea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lindt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chocolate brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Cadbury or Whittaker's more popular in search?

This chart shows how often people search Google for Cadbury and Whittaker's by name. Each line represents a brand's share of searches for all six chocolate brands we track, month by month, from searches in Australia.

Cadbury and Whittaker's among chocolate brands in Australia, by month

Share of searches by month for Cadbury, Whittaker's. The figures are in the table below the chart.

View monthly share of searches table
MonthKoko BlackHaigh's ChocolatesCadburyWhittaker'sDarrell LeaLindt
Oct 202534.4%18.9%10.3%12.6%8.4%15.4%
Nov 202535.4%23.7%8.7%10.6%8.7%13%
Dec 202539%26.1%6.4%6.4%7.8%14.3%
Jan 202633.1%14.8%12.1%12.1%9.9%18.1%
Feb 202636.5%16.3%10.9%10.9%8.9%16.3%
Mar 202635.4%19.4%13%8.7%10.6%13%
Apr 202629.8%16.3%16.3%13.3%10.9%13.3%
May 202634.2%12.5%15.3%15.3%10.2%12.5%
Jun 202631.2%11.4%17.1%17.1%9.3%13.9%
Jul 202631.8%11.6%14.2%21.3%9.5%11.6%
Aug 202629.3%13.1%19.7%16%8.8%13.1%
Sep 202631.5%17.2%14.1%14.1%11.5%11.5%

How has the Cadbury and Whittaker's comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Cadbury took it in March 2026, Whittaker's took it in July 2026, Cadbury took it in August 2026.
  • Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia moved from 10.3% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia moved from 12.6% to 14.1%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for Australia chocolate brands in September 2026?

3 changes

  1. In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.

  2. In September 2026, Cadbury lost share of searches among chocolate brands in Australia, from 19.7% to 14.1%.

  3. In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cadbury’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cadbury

1 branded search term

  • cadbury

Whittaker's

1 branded search term

  • whittakers

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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