Cadbury vs Haigh's Chocolates:Which is more popular?
In September 2026, Haigh's Chocolates had more branded searches than Cadbury among chocolate brands in Australia. Haigh's Chocolates had about 18,100 branded searches, while Cadbury had 14,800. Haigh's Chocolates made up 17.2% of all chocolate brand searches we track, and Cadbury accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Haigh's Chocolates appeared in all four answers and Cadbury in two. Cadbury and Haigh's Chocolates were each mentioned first in two of the four answers.
Who do people search for more?
Haigh's Chocolates, about 22% more searches than Cadbury
Who does AI mention more?
Haigh's Chocolates, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haigh's Chocolates appeared in all four answers. Cadbury was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cadbury and Haigh's Chocolates were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haigh's Chocolates1st
Cadbury2nd
Koko Black3rd
Darrell Lea4th
Lindt5th
Whittaker's6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haigh's Chocolates4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Koko Black2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cadbury2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Whittaker's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Darrell Lea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lindt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chocolate brands
4 answers
Asked ChatGPT
“What's the best chocolate brand in Australia?”
Asked ChatGPT
“Which Australian chocolate brand makes the best gift box?”
Asked ChatGPT
“What are the most popular chocolate brands in Australia?”
Searched Google, AI Overview
“chocolate”
Searched Google, AI Overview
“chocolate gifts”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Cadbury or Haigh's Chocolates more popular in search?
This chart shows how often people search Google for Cadbury and Haigh's Chocolates by name. Each line represents a brand's share of searches for all six chocolate brands we track, month by month, from searches in Australia.
Share of searches by month for Haigh's Chocolates, Cadbury. The figures are in the table below the chart.
View monthly share of searches table
| Month | Koko Black | Haigh's Chocolates | Cadbury | Whittaker's | Darrell Lea | Lindt |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.9% | 10.3% | 12.6% | 8.4% | 15.4% |
| Nov 2025 | 35.4% | 23.7% | 8.7% | 10.6% | 8.7% | 13% |
| Dec 2025 | 39% | 26.1% | 6.4% | 6.4% | 7.8% | 14.3% |
| Jan 2026 | 33.1% | 14.8% | 12.1% | 12.1% | 9.9% | 18.1% |
| Feb 2026 | 36.5% | 16.3% | 10.9% | 10.9% | 8.9% | 16.3% |
| Mar 2026 | 35.4% | 19.4% | 13% | 8.7% | 10.6% | 13% |
| Apr 2026 | 29.8% | 16.3% | 16.3% | 13.3% | 10.9% | 13.3% |
| May 2026 | 34.2% | 12.5% | 15.3% | 15.3% | 10.2% | 12.5% |
| Jun 2026 | 31.2% | 11.4% | 17.1% | 17.1% | 9.3% | 13.9% |
| Jul 2026 | 31.8% | 11.6% | 14.2% | 21.3% | 9.5% | 11.6% |
| Aug 2026 | 29.3% | 13.1% | 19.7% | 16% | 8.8% | 13.1% |
| Sep 2026 | 31.5% | 17.2% | 14.1% | 14.1% | 11.5% | 11.5% |
How has the Cadbury and Haigh's Chocolates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cadbury took it in May 2026, Haigh's Chocolates took it in September 2026.
- Across the 12 months ending September 2026, Cadbury’s share of searches among chocolate brands in Australia moved from 10.3% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia moved from 18.9% to 17.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for Australia chocolate brands in September 2026?
2 changes
In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.
In September 2026, Cadbury lost share of searches among chocolate brands in Australia, from 19.7% to 14.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cadbury’s and Haigh's Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
1 branded search term
- cadbury
Haigh's Chocolates
1 branded search term
- haighs
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