Brandwave

Koko Black vs Whittaker's:Which is more popular?

In September 2026, Koko Black had more branded searches than Whittaker's among chocolate brands in Australia. Koko Black had about 33,100 branded searches, while Whittaker's had 14,800. Koko Black made up 31.5% of all chocolate brand searches we track, and Whittaker's accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Koko Black and Whittaker's each appeared in two of the four answers. Koko Black was mentioned before Whittaker's in two out of three answers that named either.

Among chocolate brands in Australia in September 2026

Who do people search for more?

Koko Black, about 2 searches for every 1 for Whittaker's

Koko Black 33.1K searchesWhittaker's 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Koko Black in 2 of 4Whittaker's in 2 of 4

Who does AI recommend more?

Koko Black, named ahead of Whittaker's in 2 of 3 answers

Koko Black first in 2Whittaker's first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Koko Black and Whittaker's were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Koko Black was listed before Whittaker's in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haigh's Chocolates1st
  2. Cadbury2nd
  3. Koko Black3rd
  4. Darrell Lea4th
  5. Lindt5th
  6. Whittaker's6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haigh's Chocolates4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Koko Black2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cadbury2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittaker's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Darrell Lea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lindt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chocolate brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Koko Black or Whittaker's more popular in search?

This chart shows how often people search Google for Koko Black and Whittaker's by name. Each line represents a brand's share of searches for all six chocolate brands we track, month by month, from searches in Australia.

Koko Black and Whittaker's among chocolate brands in Australia, by month

Share of searches by month for Koko Black, Whittaker's. The figures are in the table below the chart.

View monthly share of searches table
MonthKoko BlackHaigh's ChocolatesCadburyWhittaker'sDarrell LeaLindt
Oct 202534.4%18.9%10.3%12.6%8.4%15.4%
Nov 202535.4%23.7%8.7%10.6%8.7%13%
Dec 202539%26.1%6.4%6.4%7.8%14.3%
Jan 202633.1%14.8%12.1%12.1%9.9%18.1%
Feb 202636.5%16.3%10.9%10.9%8.9%16.3%
Mar 202635.4%19.4%13%8.7%10.6%13%
Apr 202629.8%16.3%16.3%13.3%10.9%13.3%
May 202634.2%12.5%15.3%15.3%10.2%12.5%
Jun 202631.2%11.4%17.1%17.1%9.3%13.9%
Jul 202631.8%11.6%14.2%21.3%9.5%11.6%
Aug 202629.3%13.1%19.7%16%8.8%13.1%
Sep 202631.5%17.2%14.1%14.1%11.5%11.5%

How has the Koko Black and Whittaker's comparison changed over the last 12 months?

3 findings
  • Koko Black was ahead of Whittaker's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Koko Black’s share of searches among chocolate brands in Australia moved from 34.4% to 31.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia moved from 12.6% to 14.1%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for Australia chocolate brands in September 2026?

3 changes

  1. In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches.

  2. In September 2026, Koko Black gained share of searches among chocolate brands in Australia, from 29.3% to 31.5%.

  3. In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Koko Black’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Koko Black

1 branded search term

  • koko black

Whittaker's

1 branded search term

  • whittakers

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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