Brandwave

Goodlife Health Clubs vs Plus Fitness:Which is more popular?

In September 2026, Plus Fitness had more branded searches than Goodlife Health Clubs among gym chains in Australia. Plus Fitness had about 49,500 branded searches, while Goodlife Health Clubs had 4,400. Plus Fitness made up 8.7% of all gym chain searches we track, and Goodlife Health Clubs accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about gym chains, Goodlife Health Clubs and Plus Fitness each appeared in two of the four answers. Goodlife Health Clubs was mentioned before Plus Fitness in two out of three answers that named either.

Among gym chains in Australia in September 2026

Who do people search for more?

Plus Fitness, about 11 searches for every 1 for Goodlife Health Clubs

Plus Fitness 49.5K searchesGoodlife Health Clubs 4.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Goodlife Health Clubs in 2 of 4Plus Fitness in 2 of 4

Who does AI recommend more?

Goodlife Health Clubs, named ahead of Plus Fitness in 2 of 3 answers

Goodlife Health Clubs first in 2Plus Fitness first in 1

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Top gym chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Goodlife Health Clubs was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Plus Fitness was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Goodlife Health Clubs was listed before Plus Fitness in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anytime Fitness1st
  2. Revo Fitness2nd
  3. Jetts3rd
  4. Goodlife Health Clubs4th
  5. Fitness First5th
  6. Plus Fitness6th
  7. Snap Fitness7th
  8. F45 Training–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gym chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Goodlife Health Clubs or Plus Fitness more popular in search?

This chart shows how often people search Google for Goodlife Health Clubs and Plus Fitness by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.

Goodlife Health Clubs and Plus Fitness among gym chains in Australia, by month

Share of searches by month for Plus Fitness, Goodlife Health Clubs. The figures are in the table below the chart.

View monthly share of searches table
MonthAnytime FitnessRevo FitnessSnap FitnessPlus FitnessFitness FirstJettsF45 TrainingGoodlife Health Clubs
Oct 202551.6%14.1%12.7%8.5%8.5%2.5%1.4%0.76%
Nov 202550.5%14.1%12.4%10.2%8.3%2.5%1.4%0.74%
Dec 202552.9%12.1%13%8.7%8.7%2.6%1.4%0.63%
Jan 202652%14.1%12.7%8.5%8.5%2.1%1.4%0.62%
Feb 202651.8%14.1%12.7%8.5%8.5%2.1%1.4%0.76%
Mar 202657.8%10.8%11.6%7.8%7.8%2.3%1.3%0.69%
Apr 202650.7%14.1%12.5%10.2%8.3%2%1.4%0.74%
May 202651.5%14.4%12.7%10.4%6.9%2.1%1.4%0.75%
Jun 202652.6%14.4%12.9%8.7%7.1%2.1%1.4%0.77%
Jul 202652.9%14.4%13%8.7%7.1%1.7%1.4%0.77%
Aug 202650.1%14%15.1%10.1%6.7%2%1.3%0.73%
Sep 202652.8%14.4%13%8.7%7.1%2.1%1.2%0.77%

How has the Goodlife Health Clubs and Plus Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia gym chains in September 2026?

2 changes

  1. In September 2026, Plus Fitness lost share of searches among gym chains in Australia, from 10.1% to 8.7%.

  2. Estimated monthly branded searches for Goodlife Health Clubs in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Goodlife Health Clubs’ and Plus Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodlife Health Clubs

1 branded search term

  • goodlife health clubs

Plus Fitness

1 branded search term

  • plus fitness

How the Brand Demand Index is measured

Other head-to-heads among gym chains

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