Fresha vs Vagaro:Which is more popular?
In September 2026, Fresha had more branded searches than Vagaro among salon booking software in Australia. Fresha had about 27,100 branded searches, while Vagaro had 880. Fresha made up 72.3% of all salon booking software searches we track, and Vagaro accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about salon booking software, Fresha appeared in four of the five answers and Vagaro in one. Fresha was mentioned before Vagaro in four out of five answers.
Who do people search for more?
Fresha, about 31 searches for every 1 for Vagaro
Who does AI mention more?
Fresha, mentioned in 4 of 5 answers, Vagaro in 1
Who does AI recommend more?
Fresha, named ahead of Vagaro in 4 of 5 answers
Follow Fresha vs Vagaro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top salon booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vagaro was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fresha was listed before Vagaro in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fresha1st
Square Appointments2nd
Timely3rd
Simple Salon4th
Phorest5th
Kitomba6th
Vagaro7th
Shortcuts–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Phorest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitomba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple Salon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vagaro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shortcuts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon booking software
5 answers
Asked ChatGPT
“What's the best salon booking software in Australia?”
Asked ChatGPT
“Which booking app is best for a small hair salon?”
Asked ChatGPT
“What software should a beauty salon use for bookings and payments?”
Searched Google, AI Overview
“salon software”
Searched Google, AI Overview
“hair salon software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Fresha or Vagaro more popular in search?
This chart shows how often people search Google for Fresha and Vagaro by name. Each line represents a brand's share of searches for all eight salon booking software we track, month by month, from searches in Australia.
Share of searches by month for Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Kitomba | Simple Salon | Square Appointments | Phorest | Vagaro | Shortcuts | Timely |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.2% | 7.4% | 6.1% | 2.5% | 2.5% | 1.4% | 0.08% |
| Nov 2025 | 69.8% | 11.3% | 6.2% | 6.2% | 2.6% | 2.6% | 1.3% | 0.05% |
| Dec 2025 | 74.3% | 9.9% | 5.2% | 4.4% | 2.4% | 2.7% | 1% | 0.03% |
| Jan 2026 | 68.9% | 9.2% | 6.1% | 6.1% | 3.3% | 4.8% | 1.5% | 0.03% |
| Feb 2026 | 70.7% | 9.4% | 6.3% | 6.3% | 3.4% | 2.6% | 1.3% | 0.08% |
| Mar 2026 | 66.9% | 13.3% | 5.9% | 5.9% | 3.9% | 2.5% | 1.5% | 0.05% |
| Apr 2026 | 70.9% | 9.4% | 6.3% | 6.3% | 3.4% | 2.3% | 1.4% | 0.05% |
| May 2026 | 69.1% | 9.2% | 7.4% | 6.1% | 4.1% | 2.5% | 1.5% | 0.13% |
| Jun 2026 | 71.5% | 9.5% | 6.3% | 5% | 4.2% | 2.3% | 0.98% | 0.11% |
| Jul 2026 | 72.5% | 9.6% | 5.1% | 5.1% | 4.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 72.4% | 9.6% | 5.1% | 5.1% | 4.3% | 2.4% | 1.1% | 0.05% |
| Sep 2026 | 72.3% | 9.6% | 5.1% | 5.1% | 4.3% | 2.3% | 1.3% | 0.03% |
How has the Fresha and Vagaro comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Vagaro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia moved from 68.8% to 72.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among salon booking software in Australia moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for Australia salon booking software in September 2026?
1 change
Estimated monthly branded searches for Vagaro in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresha’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon booking software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.