Fresha vs Square Appointments:Which is more popular?
In September 2026, Fresha had more branded searches than Square Appointments among salon booking software in Australia. Fresha had about 27,100 branded searches, while Square Appointments had 1,900. Fresha made up 72.3% of all salon booking software searches we track, and Square Appointments accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about salon booking software, Fresha and Square Appointments each appeared in four of the five answers. Fresha was mentioned before Square Appointments in four out of five answers.
Who do people search for more?
Fresha, about 14 searches for every 1 for Square Appointments
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Fresha, named ahead of Square Appointments in 4 of 5 answers
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Top salon booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha and Square Appointments were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha was listed before Square Appointments in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fresha1st
Square Appointments2nd
Timely3rd
Simple Salon4th
Phorest5th
Kitomba6th
Vagaro7th
Shortcuts–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Phorest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitomba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple Salon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vagaro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shortcuts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon booking software
5 answers
Asked ChatGPT
“What's the best salon booking software in Australia?”
Asked ChatGPT
“Which booking app is best for a small hair salon?”
Asked ChatGPT
“What software should a beauty salon use for bookings and payments?”
Searched Google, AI Overview
“salon software”
Searched Google, AI Overview
“hair salon software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Fresha or Square Appointments more popular in search?
This chart shows how often people search Google for Fresha and Square Appointments by name. Each line represents a brand's share of searches for all eight salon booking software we track, month by month, from searches in Australia.
Share of searches by month for Fresha, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Kitomba | Simple Salon | Square Appointments | Phorest | Vagaro | Shortcuts | Timely |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.2% | 7.4% | 6.1% | 2.5% | 2.5% | 1.4% | 0.08% |
| Nov 2025 | 69.8% | 11.3% | 6.2% | 6.2% | 2.6% | 2.6% | 1.3% | 0.05% |
| Dec 2025 | 74.3% | 9.9% | 5.2% | 4.4% | 2.4% | 2.7% | 1% | 0.03% |
| Jan 2026 | 68.9% | 9.2% | 6.1% | 6.1% | 3.3% | 4.8% | 1.5% | 0.03% |
| Feb 2026 | 70.7% | 9.4% | 6.3% | 6.3% | 3.4% | 2.6% | 1.3% | 0.08% |
| Mar 2026 | 66.9% | 13.3% | 5.9% | 5.9% | 3.9% | 2.5% | 1.5% | 0.05% |
| Apr 2026 | 70.9% | 9.4% | 6.3% | 6.3% | 3.4% | 2.3% | 1.4% | 0.05% |
| May 2026 | 69.1% | 9.2% | 7.4% | 6.1% | 4.1% | 2.5% | 1.5% | 0.13% |
| Jun 2026 | 71.5% | 9.5% | 6.3% | 5% | 4.2% | 2.3% | 0.98% | 0.11% |
| Jul 2026 | 72.5% | 9.6% | 5.1% | 5.1% | 4.3% | 2.4% | 1.1% | 0.03% |
| Aug 2026 | 72.4% | 9.6% | 5.1% | 5.1% | 4.3% | 2.4% | 1.1% | 0.05% |
| Sep 2026 | 72.3% | 9.6% | 5.1% | 5.1% | 4.3% | 2.3% | 1.3% | 0.03% |
How has the Fresha and Square Appointments comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Square Appointments in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia moved from 68.8% to 72.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia salon booking software in September 2026?
1 change
Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresha’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresha
1 branded search term
- fresha
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among salon booking software
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