Brandwave

How popular isSquare Appointments?

In September 2026, people searched for Square Appointments by name about 1,900 times in Australia, a 20.8% decrease from the previous year. These searches made up 5.1% of all Australia salon booking software searches, placing Square Appointments fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about salon booking software, Square Appointments appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Square Appointments is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. FreshaShare of searches 72.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KitombaShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Simple SalonShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Square AppointmentsShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PhorestShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top salon booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square Appointments is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fresha1st
  2. Square Appointments2nd
  3. Timely3rd
  4. Simple Salon4th
  5. Phorest5th
  6. Kitomba6th
  7. Vagaro7th
  8. Shortcuts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phorest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitomba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Salon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shortcuts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which salon booking software compete with Square Appointments?

Square Appointments against salon booking software in Australia, by month

Share of searches by month for Fresha, Kitomba, Simple Salon, Square Appointments, Phorest, Vagaro. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaKitombaSimple SalonSquare AppointmentsPhorestVagaroShortcutsTimely
Oct 202568.8%11.2%7.4%6.1%2.5%2.5%1.4%0.08%
Nov 202569.8%11.3%6.2%6.2%2.6%2.6%1.3%0.05%
Dec 202574.3%9.9%5.2%4.4%2.4%2.7%1%0.03%
Jan 202668.9%9.2%6.1%6.1%3.3%4.8%1.5%0.03%
Feb 202670.7%9.4%6.3%6.3%3.4%2.6%1.3%0.08%
Mar 202666.9%13.3%5.9%5.9%3.9%2.5%1.5%0.05%
Apr 202670.9%9.4%6.3%6.3%3.4%2.3%1.4%0.05%
May 202669.1%9.2%7.4%6.1%4.1%2.5%1.5%0.13%
Jun 202671.5%9.5%6.3%5%4.2%2.3%0.98%0.11%
Jul 202672.5%9.6%5.1%5.1%4.3%2.4%1.1%0.03%
Aug 202672.4%9.6%5.1%5.1%4.3%2.4%1.1%0.05%
Sep 202672.3%9.6%5.1%5.1%4.3%2.3%1.3%0.03%

  1. 1.Fresha

    72.3%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Kitomba

    9.6%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Simple Salon

    5.1%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Square Appointments

    5.1%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Phorest

    4.3%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vagaro

    2.3%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Shortcuts

    1.3%

    Held 7th. 480 estimated branded searches, +11.6% vs prior month. Share +0.1 points.

  8. 8.Timely

    0.03%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Square Appointments and its closest rivals

Every comparison with Square Appointments

6 comparisons

How has branded search demand for Square Appointments changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Square Appointments in Australia fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia decreased from 6.1% to 5.1%.
  • Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia peaked at 6.3% in April 2026 and was lowest at 4.4% in December 2025.

How did search popularity change for Australia salon booking software in September 2026?

6 changes

  1. Simple Salon’s share of searches among salon booking software in Australia has lost ground for 3 months in a row, from 6.3% to 5.1% in September 2026.

  2. Estimated monthly branded searches for Phorest in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Timely in Australia fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  4. Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Kitomba in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Shortcuts in Australia fell 15.8% over 12 measured months, from 570 to 480 in September 2026.

How are Square Appointments’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Square Appointments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • square appointments

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How the Brand Demand Index is measured

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