Salon booking software in Australia:Which are most popular?

Name: Salon booking software in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fresha was the most searched salon booking software in Australia, accounting for 72.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Fresha and Square Appointments were mentioned most often, in four of the five answers. Fresha was recommended most often, coming first in four out of five responses.

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Top salon booking software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fresha and Square Appointments were mentioned most often, in four of the five answers. Fresha was recommended most often, coming first in four out of five answers. Square Appointments was second, and Timely was third. Shortcuts, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fresha	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Square Appointments	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Phorest	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Timely	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Kitomba	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Simple Salon	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Vagaro	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Shortcuts	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phorest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Timely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kitomba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Salon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vagaro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shortcuts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon booking software

5 answers

Asked ChatGPT
“What's the best salon booking software in Australia?”
1. 1Fresha
2. 2Timely
3. 3Kitomba
4. 4Phorest
5. 5Square Appointments
Asked ChatGPT
“Which booking app is best for a small hair salon?”
Asked ChatGPT
“What software should a beauty salon use for bookings and payments?”
1. 1Fresha
2. 2Square Appointments
3. 3Timely
4. 4Kitomba
Searched Google, AI Overview
“salon software”
1. 1Fresha
2. 2Simple Salon
3. 3Phorest
Searched Google, AI Overview
“hair salon software”

Not named in any answer:

Shortcuts

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which salon booking software do people search for most?

This chart shows how often people search Google for each salon booking software by name. Each line represents a brand's share of searches for all eight salon booking software we track, month by month, from searches in Australia.

Share of searches among salon booking software in Australia, by month

Month	Fresha	Kitomba	Simple Salon	Square Appointments	Phorest	Vagaro	Shortcuts	Timely
Oct 2025	68.8%	11.2%	7.4%	6.1%	2.5%	2.5%	1.4%	0.08%
Nov 2025	69.8%	11.3%	6.2%	6.2%	2.6%	2.6%	1.3%	0.05%
Dec 2025	74.3%	9.9%	5.2%	4.4%	2.4%	2.7%	1%	0.03%
Jan 2026	68.9%	9.2%	6.1%	6.1%	3.3%	4.8%	1.5%	0.03%
Feb 2026	70.7%	9.4%	6.3%	6.3%	3.4%	2.6%	1.3%	0.08%
Mar 2026	66.9%	13.3%	5.9%	5.9%	3.9%	2.5%	1.5%	0.05%
Apr 2026	70.9%	9.4%	6.3%	6.3%	3.4%	2.3%	1.4%	0.05%
May 2026	69.1%	9.2%	7.4%	6.1%	4.1%	2.5%	1.5%	0.13%
Jun 2026	71.5%	9.5%	6.3%	5%	4.2%	2.3%	0.98%	0.11%
Jul 2026	72.5%	9.6%	5.1%	5.1%	4.3%	2.4%	1.1%	0.03%
Aug 2026	72.4%	9.6%	5.1%	5.1%	4.3%	2.4%	1.1%	0.05%
Sep 2026	72.3%	9.6%	5.1%	5.1%	4.3%	2.3%	1.3%	0.03%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fresha	72.3%	27.1K	0%	-0.1 points
2, held 2nd	Kitomba	9.6%	3.6K	0%	0 points
3, held 3rd	Simple Salon	5.1%	1.9K	0%	0 points
4, held 4th	Square Appointments	5.1%	1.9K	0%	0 points
5, held 5th	Phorest	4.3%	1.6K	0%	0 points
6, held 6th	Vagaro	2.3%	880	0%	0 points
7, held 7th	Shortcuts	1.3%	480	+11.6%	+0.1 points
8, held 8th	Timely	0.03%	10	-50%	0 points

1.Fresha
72.3%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.Kitomba
9.6%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.Simple Salon
5.1%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.Square Appointments
5.1%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.Phorest
4.3%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.Vagaro
2.3%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
7.Shortcuts
1.3%
Held 7th. 480 estimated branded searches, +11.6% vs prior month. Share +0.1 points.
8.Timely
0.03%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Which brand is most popular in search among salon booking software in Australia?

8 brands

In September 2026, Fresha was the most searched among salon booking software in Australia, with an estimated 27.1K branded searches, 72.3% of all searches for the eight we track. Kitomba is in 2nd place, 62.7 percentage points behind at 9.6%.

Australia salon booking software, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Fresha	68.8% → 72.3%	74.3%Dec 2025	66.9%Mar 2026	1st
Kitomba	11.2% → 9.6%	13.3%Mar 2026	9.2%Jan 2026	2nd
Simple Salon	7.4% → 5.1%	7.4%May 2026	5.1%Sep 2026	3rd
Square Appointments	6.1% → 5.1%	6.3%Apr 2026	4.4%Dec 2025	4th
Phorest	2.5% → 4.3%	4.3%Jul 2026	2.4%Dec 2025	5th
Vagaro	2.5% → 2.3%	4.8%Jan 2026	2.3%Apr 2026	6th
Shortcuts	1.4% → 1.3%	1.5%Jan 2026	0.98%Jun 2026	7th
Timely	0.08% → 0.03%	0.13%May 2026	0.03%Jan 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia increased from 68.8% to 72.3%.
Across the 12 months ending September 2026, Kitomba’s share of searches among salon booking software in Australia decreased from 11.2% to 9.6%.
Across the 12 months ending September 2026, Simple Salon’s share of searches among salon booking software in Australia decreased from 7.4% to 5.1%.
Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia decreased from 6.1% to 5.1%.
Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in Australia increased from 2.5% to 4.3%.
Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia peaked at 74.3% in December 2025 and was lowest at 66.9% in March 2026.
Across the 12 months ending September 2026, Kitomba’s share of searches among salon booking software in Australia peaked at 13.3% in March 2026 and was lowest at 9.2% in January 2026.
Across the 12 months ending September 2026, Simple Salon’s share of searches among salon booking software in Australia peaked at 7.4% in May 2026 and was lowest at 5.1% in September 2026.
Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia peaked at 6.3% in April 2026 and was lowest at 4.4% in December 2025.
Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in Australia peaked at 4.3% in July 2026 and was lowest at 2.4% in December 2025.
Across the 12 months ending September 2026, Vagaro’s share of searches among salon booking software in Australia peaked at 4.8% in January 2026 and was lowest at 2.3% in April 2026.
Across the 12 months ending September 2026, Vagaro, Shortcuts and Timely held steady: their share of searches among salon booking software in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia salon booking software in September 2026?

7 changes

Simple Salon’s share of searches among salon booking software in Australia has lost ground for 3 months in a row, from 6.3% to 5.1% in September 2026.
Estimated monthly branded searches for Phorest in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.
Estimated monthly branded searches for Timely in Australia fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Kitomba in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Estimated monthly branded searches for Shortcuts in Australia fell 15.8% over 12 measured months, from 570 to 480 in September 2026.
Estimated monthly branded searches for Vagaro in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted for salon booking software?

9 search terms

Each brand's share of searches among salon booking software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.