Brandwave

Kitomba vs Simple Salon:Which is more popular?

In September 2026, Kitomba had more branded searches than Simple Salon among salon booking software in Australia. Kitomba had about 3,600 branded searches, while Simple Salon had 1,900. Kitomba made up 9.6% of all salon booking software searches we track, and Simple Salon accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about salon booking software, Kitomba and Simple Salon each appeared in two of the five answers. Kitomba and Simple Salon were each mentioned first in two of the four answers that named either.

Among salon booking software in Australia in September 2026

Who do people search for more?

Kitomba, about 89% more searches than Simple Salon

Kitomba 3.6K searchesSimple Salon 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Kitomba in 2 of 5Simple Salon in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Kitomba first in 2Simple Salon first in 2

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Top salon booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitomba was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simple Salon was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kitomba and Simple Salon were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fresha1st
  2. Square Appointments2nd
  3. Timely3rd
  4. Simple Salon4th
  5. Phorest5th
  6. Kitomba6th
  7. Vagaro7th
  8. Shortcuts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phorest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitomba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Salon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shortcuts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Kitomba or Simple Salon more popular in search?

This chart shows how often people search Google for Kitomba and Simple Salon by name. Each line represents a brand's share of searches for all eight salon booking software we track, month by month, from searches in Australia.

Kitomba and Simple Salon among salon booking software in Australia, by month

Share of searches by month for Kitomba, Simple Salon. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaKitombaSimple SalonSquare AppointmentsPhorestVagaroShortcutsTimely
Oct 202568.8%11.2%7.4%6.1%2.5%2.5%1.4%0.08%
Nov 202569.8%11.3%6.2%6.2%2.6%2.6%1.3%0.05%
Dec 202574.3%9.9%5.2%4.4%2.4%2.7%1%0.03%
Jan 202668.9%9.2%6.1%6.1%3.3%4.8%1.5%0.03%
Feb 202670.7%9.4%6.3%6.3%3.4%2.6%1.3%0.08%
Mar 202666.9%13.3%5.9%5.9%3.9%2.5%1.5%0.05%
Apr 202670.9%9.4%6.3%6.3%3.4%2.3%1.4%0.05%
May 202669.1%9.2%7.4%6.1%4.1%2.5%1.5%0.13%
Jun 202671.5%9.5%6.3%5%4.2%2.3%0.98%0.11%
Jul 202672.5%9.6%5.1%5.1%4.3%2.4%1.1%0.03%
Aug 202672.4%9.6%5.1%5.1%4.3%2.4%1.1%0.05%
Sep 202672.3%9.6%5.1%5.1%4.3%2.3%1.3%0.03%

How has the Kitomba and Simple Salon comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia salon booking software in September 2026?

2 changes
  1. Simple Salon’s share of searches among salon booking software in Australia has lost ground for 3 months in a row, from 6.3% to 5.1% in September 2026.

  2. Estimated monthly branded searches for Kitomba in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kitomba’s and Simple Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kitomba

1 branded search term

  • kitomba

Simple Salon

1 branded search term

  • simple salon

How the Brand Demand Index is measured

Other head-to-heads among salon booking software

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