Brandwave

Fantastic Furniture vs King Living:Which is more popular?

In September 2026, Fantastic Furniture had more branded searches than King Living among furniture retailers in Australia. Fantastic Furniture had about 550,000 branded searches, while King Living had 33,100. Fantastic Furniture made up 21% of all furniture retailer searches we track, and King Living accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Fantastic Furniture and King Living each appeared in two of the five answers. King Living was mentioned before Fantastic Furniture in two out of three answers that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

Fantastic Furniture, about 17 searches for every 1 for King Living

Fantastic Furniture 550K searchesKing Living 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fantastic Furniture in 2 of 5King Living in 2 of 5

Who does AI recommend more?

King Living, named ahead of Fantastic Furniture in 2 of 3 answers

King Living first in 2Fantastic Furniture first in 1

Follow Fantastic Furniture vs King Living and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fantastic Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. King Living was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. King Living was listed before Fantastic Furniture in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fantastic Furniture or King Living more popular in search?

This chart shows how often people search Google for Fantastic Furniture and King Living by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Fantastic Furniture and King Living among furniture retailers in Australia, by month

Share of searches by month for Fantastic Furniture, King Living. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Fantastic Furniture and King Living comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia furniture retailers in September 2026?

2 changes

  1. In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.

  2. Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fantastic Furniture’s and King Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fantastic Furniture

1 branded search term

  • fantastic furniture

King Living

1 branded search term

  • king living

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free