Fantastic Furniture vs Harvey Norman:Which is more popular?
In September 2026, Harvey Norman had more branded searches than Fantastic Furniture among outdoor furniture retailers in Australia. Harvey Norman had about 12,100 branded searches, while Fantastic Furniture had 2,900. Harvey Norman made up 11.4% of all outdoor furniture retailer searches we track, and Fantastic Furniture accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Fantastic Furniture appeared in two of the five answers and Harvey Norman in none.
Who do people search for more?
Harvey Norman, about 4 searches for every 1 for Fantastic Furniture
Who does AI mention more?
Fantastic Furniture, mentioned in 2 of 5 answers, Harvey Norman in 0
Who does AI recommend more?
Fantastic Furniture, the only one of the two named
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fantastic Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harvey Norman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Fantastic Furniture or Harvey Norman more popular in search?
This chart shows how often people search Google for Fantastic Furniture and Harvey Norman by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for Harvey Norman, Fantastic Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
Harvey Norman and Fantastic Furniture sell other things too, so only their searches that name this product count here, like “harvey norman outdoor furniture”.
How has the Fantastic Furniture and Harvey Norman comparison changed over the last 12 months?
3 findings
- Harvey Norman was ahead of Fantastic Furniture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among outdoor furniture retailers in Australia moved from 11.8% to 11.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
2 changes
In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.
Estimated monthly branded searches for Fantastic Furniture in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fantastic Furniture’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fantastic Furniture
1 branded search term
- fantastic furniture outdoor
Harvey Norman
1 branded search term
- harvey norman outdoor furniture
Other head-to-heads among outdoor furniture retailers
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