Eucerin vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Eucerin among dermatologist skincare brands in Australia. La Roche-Posay had about 110,000 branded searches, while Eucerin had 6,600. La Roche-Posay made up 49.4% of all dermatologist skincare brand searches we track, and Eucerin accounted for 3%. When we asked ChatGPT and Google AI Overviews about dermatologist skincare brands, La Roche-Posay appeared in four of the five answers and Eucerin in one. La Roche-Posay was mentioned before Eucerin in every answer that named either.
Who do people search for more?
La Roche-Posay, about 17 searches for every 1 for Eucerin
Who does AI mention more?
La Roche-Posay, mentioned in 4 of 5 answers, Eucerin in 1
Who does AI recommend more?
La Roche-Posay, named ahead of Eucerin in 3 of 3 answers
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Top dermatologist skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eucerin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Eucerin in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
Cetaphil3rd- Avène4th
QV Skincare5th
Aveeno6th
Dermal Therapy6th
Eucerin6th
Bioderma9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dermatologist skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
Searched Google, AI Overview
“sensitive skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Eucerin or La Roche-Posay more popular in search?
This chart shows how often people search Google for Eucerin and La Roche-Posay by name. Each line represents a brand's share of searches for all nine dermatologist skincare brands we track, month by month, from searches in Australia.
Share of searches by month for La Roche-Posay, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | QV Skincare | Avène | Bioderma | Aveeno | Dermal Therapy | Eucerin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 17.7% | 9.7% | 6.5% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% |
| Nov 2025 | 51.6% | 19% | 8.5% | 5.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.1% |
| Dec 2025 | 55.1% | 16.6% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 3.3% | 2.2% |
| Jan 2026 | 51.6% | 19% | 8.5% | 5.7% | 3.1% | 3.8% | 3.1% | 3.1% | 2.1% |
| Feb 2026 | 52.5% | 19.2% | 8.6% | 5.7% | 3.1% | 3.1% | 2.6% | 3.1% | 2.1% |
| Mar 2026 | 51.6% | 18.9% | 8.4% | 5.6% | 3.1% | 3.8% | 3.1% | 3.1% | 2.5% |
| Apr 2026 | 50.2% | 18.4% | 8.2% | 6.7% | 3.7% | 3.7% | 3% | 3.7% | 2.4% |
| May 2026 | 48% | 21.5% | 7.8% | 6.4% | 3.5% | 3.5% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 52.8% | 19.5% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 51.4% | 15.5% | 8.5% | 8.5% | 3.8% | 3.8% | 3.1% | 3.1% | 2.5% |
| Aug 2026 | 49.3% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3.6% | 2.4% |
| Sep 2026 | 49.4% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3% | 3% |
How has the Eucerin and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Eucerin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eucerin’s share of searches among dermatologist skincare brands in Australia moved from 2.9% to 3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia moved from 48.4% to 49.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for Australia dermatologist skincare brands in September 2026?
2 changes
In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%.
Estimated monthly branded searches for La Roche-Posay in Australia rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eucerin’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eucerin
1 branded search term
- eucerin
La Roche-Posay
1 branded search term
- la roche posay
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