Brandwave

Ecosa vs Eva:Which is more popular?

In September 2026, Ecosa had more branded searches than Eva among mattress brands in Australia. Ecosa had about 40,500 branded searches, while Eva had 1,900. Ecosa made up 32.7% of all mattress brand searches we track, and Eva accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about mattress brands, Ecosa appeared in three of the four answers and Eva in one. Ecosa was mentioned before Eva in every answer that named either.

Among mattress brands in Australia in September 2026

Who do people search for more?

Ecosa, about 21 searches for every 1 for Eva

Ecosa 40.5K searchesEva 1.9K searches

Who does AI mention more?

Ecosa, mentioned in 3 of 4 answers, Eva in 1

Ecosa in 3 of 4Eva in 1 of 4

Who does AI recommend more?

Ecosa, named ahead of Eva in 3 of 3 answers

Ecosa first in 3Eva never first

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ecosa was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eva was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ecosa was listed before Eva in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Koala1st
  2. Sleeping Duck2nd
  3. Ecosa3rd
  4. Emma Sleep4th
  5. Sealy5th
  6. Eva6th
  7. A.H. Beard7th
  8. IKEA–
  9. Sleepmaker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Ecosa or Eva more popular in search?

This chart shows how often people search Google for Ecosa and Eva by name. Each line represents a brand's share of searches for all nine mattress brands we track, month by month, from searches in Australia.

Ecosa and Eva among mattress brands in Australia, by month

Share of searches by month for Ecosa, Eva. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaKoalaSleeping DuckIKEAEmma SleepSealyA.H. BeardEvaSleepmaker
Oct 202528.9%28.9%15.8%7.1%8.6%3.9%2.7%2.1%2.1%
Nov 202529.8%29.8%16.3%6%8.9%3.3%1.9%2.2%1.8%
Dec 202529.1%29.1%15.9%8.7%8.7%3.2%1.6%2.1%1.7%
Jan 202631.9%26.1%17.4%7.8%7.8%3.5%1.9%1.9%1.9%
Feb 202629%29%15.9%8.7%7.1%3.9%2.3%2.1%2.1%
Mar 202629.9%29.9%16.4%7.3%7.3%3.3%1.9%2.1%1.8%
Apr 202628.3%28.3%15.5%6.9%6.9%3.1%7.3%2%1.7%
May 202627.4%33.4%15%6.7%6.7%3%4.3%2%1.6%
Jun 202628.8%28.8%19.2%5.8%8.6%3.1%2.2%2.1%1.4%
Jul 202631.9%26.1%17.5%7.8%7.8%2.8%2.3%1.9%1.9%
Aug 202631.9%26.1%17.5%7.8%7.8%2.8%2.3%1.9%1.9%
Sep 202632.7%26.7%17.9%8%6.5%2.9%2.1%1.5%1.5%

How has the Ecosa and Eva comparison changed over the last 12 months?

3 findings
  • Ecosa was ahead of Eva in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecosa’s share of searches among mattress brands in Australia moved from 28.9% to 32.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Eva’s share of searches among mattress brands in Australia moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

How did search popularity change for Australia mattress brands in September 2026?

2 changes
  1. In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 31.9% to 32.7%.

  2. Estimated monthly branded searches for Eva in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecosa’s and Eva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecosa

1 branded search term

  • ecosa

Eva

1 branded search term

  • eva mattress

How the Brand Demand Index is measured

Other head-to-heads among mattress brands

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