Early Settler vs Temple & Webster:Which is more popular?
In September 2026, Early Settler had more branded searches than Temple & Webster among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Temple & Webster had 1,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Temple & Webster accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Temple & Webster appeared in two of the five answers and Early Settler in one. Early Settler and Temple & Webster were each mentioned first in one of the two answers that named either.
Who do people search for more?
Early Settler, about 2 searches for every 1 for Temple & Webster
Who does AI mention more?
Temple & Webster, mentioned in 2 of 5 answers, Early Settler in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Early Settler and Temple & Webster were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Early Settler or Temple & Webster more popular in search?
This chart shows how often people search Google for Early Settler and Temple & Webster by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for Early Settler, Temple & Webster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
Temple & Webster sells other things too, so only its searches that name this product count here, like “temple and webster outdoor furniture”.
How has the Early Settler and Temple & Webster comparison changed over the last 12 months?
3 findings
- Early Settler was ahead of Temple & Webster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among outdoor furniture retailers in Australia moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
2 changes
In September 2026, Early Settler rose from 8th to 7th among outdoor furniture retailers in Australia.
In September 2026, Temple & Webster fell from 11th to 12th among outdoor furniture retailers in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Early Settler’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Early Settler
1 branded search term
- early settler outdoor furniture
Temple & Webster
1 branded search term
- temple and webster outdoor furniture
Other head-to-heads among outdoor furniture retailers
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