Brandwave

Early Settler vs Harvey Norman:Which is more popular?

In September 2026, Harvey Norman had more branded searches than Early Settler among outdoor furniture retailers in Australia. Harvey Norman had about 12,100 branded searches, while Early Settler had 4,400. Harvey Norman made up 11.4% of all outdoor furniture retailer searches we track, and Early Settler accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Early Settler appeared in one of the five answers and Harvey Norman in none.

Among outdoor furniture retailers in Australia in September 2026

Who do people search for more?

Harvey Norman, about 3 searches for every 1 for Early Settler

Harvey Norman 12.1K searchesEarly Settler 4.4K searches

Who does AI mention more?

Early Settler, mentioned in 1 of 5 answers, Harvey Norman in 0

Early Settler in 1 of 5Harvey Norman in 0 of 5

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Top outdoor furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Harvey Norman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. Bunnings2nd
  3. Amart Furniture2nd
  4. Fantastic Furniture2nd
  5. Freedom5th
  6. Early Settler5th
  7. Kmart7th
  8. Harvey Norman–
  9. Eco Outdoor–
  10. Big W–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Early Settler or Harvey Norman more popular in search?

This chart shows how often people search Google for Early Settler and Harvey Norman by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.

Early Settler and Harvey Norman among outdoor furniture retailers in Australia, by month

Share of searches by month for Harvey Norman, Early Settler. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsHarvey NormanAmart FurnitureKmartEco OutdoorFreedomEarly SettlerBig WCosh LivingFantastic FurnitureDomayneTemple & WebsterBarbeques Galore
Oct 202532.2%11.8%9.6%9.6%7.9%9.6%2.9%4.3%3.5%2.9%1.9%2.3%1.5%
Nov 202532.2%11.8%11.8%6.4%7.9%7.9%4.3%4.3%3.5%2.9%2.3%2.9%1.9%
Dec 202541.6%10.2%10.2%6.8%5.5%6.8%3.7%3.7%2.4%3%2%2%2%
Jan 202631.8%11.6%9.5%7.8%9.5%7.8%5.2%3.4%4.2%2.8%2.2%2.2%1.9%
Feb 202633.6%12.3%8.2%6.7%12.3%5.5%3.6%3.6%5.5%2.4%2.4%2%2%
Mar 202633.1%12.1%8.1%6.6%14.8%5.4%3.6%2.8%5.4%2.4%2.4%1.9%1.5%
Apr 202635.5%10.5%8.6%7%12.9%7%3%3%4.6%2.6%1.6%2.1%1.4%
May 202629.7%10.8%8.8%7.2%16.2%5.8%3.2%3.2%7.2%2.6%1.8%2%1.4%
Jun 202628%12.5%8.3%8.3%15.3%6.8%3%3%6.8%2.5%1.7%1.9%1.9%
Jul 202632.7%11.9%7.9%9.8%14.6%5.2%2.9%2.9%5.2%2.3%1.6%1.8%1.1%
Aug 202636.4%10.9%8.9%8.9%10.9%5.9%3.9%3.2%3.9%2.6%1.7%2.1%0.79%
Sep 202638.3%11.4%9.4%9.4%7.7%6.2%4.2%3.4%2.7%2.7%1.8%1.8%0.95%

Harvey Norman sells other things too, so only its searches that name this product count here, like “harvey norman outdoor furniture”.

How has the Early Settler and Harvey Norman comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia outdoor furniture retailers in September 2026?

2 changes

  1. In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.

  2. In September 2026, Early Settler rose from 8th to 7th among outdoor furniture retailers in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Early Settler’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Early Settler

1 branded search term

  • early settler outdoor furniture

Harvey Norman

1 branded search term

  • harvey norman outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture retailers

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