Early Settler vs Fantastic Furniture:Which is more popular?
In September 2026, Early Settler had more branded searches than Fantastic Furniture among outdoor furniture retailers in Australia. Early Settler had about 4,400 branded searches, while Fantastic Furniture had 2,900. Early Settler made up 4.2% of all outdoor furniture retailer searches we track, and Fantastic Furniture accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Fantastic Furniture appeared in two of the five answers and Early Settler in one. Fantastic Furniture was mentioned before Early Settler in two out of three answers.
Who do people search for more?
Early Settler, about 52% more searches than Fantastic Furniture
Who does AI mention more?
Fantastic Furniture, mentioned in 2 of 5 answers, Early Settler in 1
Who does AI recommend more?
Fantastic Furniture, named ahead of Early Settler in 2 of 3 answers
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fantastic Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fantastic Furniture was listed before Early Settler in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Early Settler or Fantastic Furniture more popular in search?
This chart shows how often people search Google for Early Settler and Fantastic Furniture by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for Early Settler, Fantastic Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
Fantastic Furniture sells other things too, so only its searches that name this product count here, like “fantastic furniture outdoor”.
How has the Early Settler and Fantastic Furniture comparison changed over the last 12 months?
3 findings
- Early Settler was ahead of Fantastic Furniture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among outdoor furniture retailers in Australia moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
2 changes
In September 2026, Early Settler rose from 8th to 7th among outdoor furniture retailers in Australia.
Estimated monthly branded searches for Fantastic Furniture in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Early Settler’s and Fantastic Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Early Settler
1 branded search term
- early settler outdoor furniture
Fantastic Furniture
1 branded search term
- fantastic furniture outdoor
Other head-to-heads among outdoor furniture retailers
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