Di Mattina vs Grinders:Which is more popular?
In September 2026, Di Mattina had more branded searches than Grinders among coffee brands in Australia. Di Mattina had about 6,600 branded searches, while Grinders had 3,600. Di Mattina made up 7.3% of all coffee brand searches we track, and Grinders accounted for 4%. When we asked ChatGPT and Google AI Overviews about coffee brands, Grinders appeared in one of the four answers and Di Mattina in none.
Who do people search for more?
Di Mattina, about 83% more searches than Grinders
Who does AI mention more?
Grinders, mentioned in 1 of 4 answers, Di Mattina in 0
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Grinders was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Di Mattina did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee brands
4 answers
Asked ChatGPT
“What's the best coffee brand in Australia?”
Asked ChatGPT
“Which coffee beans in Australian supermarkets are best?”
Asked ChatGPT
“What are the most popular coffee brands in Australia?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“instant coffee”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Di Mattina or Grinders more popular in search?
This chart shows how often people search Google for Di Mattina and Grinders by name. Each line represents a brand's share of searches for all 12 coffee brands we track, month by month, from searches in Australia.
Share of searches by month for Di Mattina, Grinders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Campos Coffee | Vittoria Coffee | Toby's Estate | Moccona | Di Mattina | Merlo Coffee | Lavazza | Grinders | International Roast | Robert Timms | Republica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.6% | 24% | 13.1% | 16% | 5.8% | 7.1% | 7.1% | 4.8% | 3.9% | 1.1% | 1.7% | 0.78% |
| Nov 2025 | 13.4% | 23.8% | 13% | 15.9% | 5.8% | 7.1% | 8.7% | 5.8% | 3.9% | 1.1% | 0.77% | 0.77% |
| Dec 2025 | 14.4% | 20.8% | 13.9% | 17% | 5.1% | 7.6% | 9.3% | 5.1% | 4.1% | 1.2% | 0.83% | 0.68% |
| Jan 2026 | 14.1% | 20.5% | 13.7% | 16.7% | 5% | 9.2% | 9.2% | 5% | 4.1% | 1% | 0.81% | 0.81% |
| Feb 2026 | 14.6% | 22.5% | 12.3% | 18.4% | 5.5% | 6.7% | 8.2% | 4.5% | 4.5% | 1.2% | 0.9% | 0.73% |
| Mar 2026 | 14.4% | 20.8% | 13.9% | 17% | 5.1% | 7.6% | 9.3% | 5.1% | 4.1% | 1% | 1% | 0.68% |
| Apr 2026 | 15.9% | 17.4% | 14.2% | 17.4% | 6.4% | 7.8% | 9.5% | 4.2% | 4.2% | 1.2% | 0.85% | 0.85% |
| May 2026 | 18.4% | 19.1% | 12.7% | 15.6% | 5.7% | 8.5% | 8.5% | 4.6% | 3.8% | 1.1% | 0.93% | 1.1% |
| Jun 2026 | 16.8% | 19.9% | 13.3% | 13.3% | 5.9% | 8.9% | 8.9% | 5.9% | 4% | 1.1% | 0.97% | 0.97% |
| Jul 2026 | 18.2% | 16.3% | 16.3% | 13.3% | 6% | 8.9% | 8.9% | 4.9% | 4% | 1.1% | 0.97% | 1.1% |
| Aug 2026 | 17.2% | 18.9% | 15.4% | 12.6% | 6.9% | 8.4% | 8.4% | 4.6% | 4.6% | 1% | 0.92% | 0.92% |
| Sep 2026 | 18.3% | 16.4% | 16.4% | 13.4% | 9% | 7.3% | 7.3% | 4.9% | 4% | 1.1% | 0.98% | 0.66% |
How has the Di Mattina and Grinders comparison changed over the last 12 months?
3 findings
- Di Mattina was ahead of Grinders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Di Mattina’s share of searches among coffee brands in Australia moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Grinders’ share of searches among coffee brands in Australia moved from 3.9% to 4%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for Australia coffee brands in September 2026?
3 changes
In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches.
In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%.
In September 2026, Grinders lost share of searches among coffee brands in Australia, from 4.6% to 4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Di Mattina’s and Grinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Di Mattina
1 branded search term
- dimattina coffee
Grinders
1 branded search term
- grinders coffee
Other head-to-heads among coffee brands
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