Brandwave

Darrell Lea vs Nerds:Which is more popular?

In September 2026, Darrell Lea had more branded searches than Nerds among lolly brands in Australia. Darrell Lea had about 12,100 branded searches, while Nerds had 1,300. Darrell Lea made up 18.2% of all lolly brand searches we track, and Nerds accounted for 2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Darrell Lea appeared in two of the five answers and Nerds in none.

Among lolly brands in Australia in September 2026

Who do people search for more?

Darrell Lea, about 9 searches for every 1 for Nerds

Darrell Lea 12.1K searchesNerds 1.3K searches

Who does AI mention more?

Darrell Lea, mentioned in 2 of 5 answers, Nerds in 0

Darrell Lea in 2 of 5Nerds in 0 of 5

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Darrell Lea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nerds did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Darrell Lea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sour Patch Kids2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Natural Confectionery Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skittles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nerds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Darrell Lea or Nerds more popular in search?

This chart shows how often people search Google for Darrell Lea and Nerds by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from searches in Australia.

Darrell Lea and Nerds among lolly brands in Australia, by month

Share of searches by month for Darrell Lea, Nerds. The figures are in the table below the chart.

View monthly share of searches table
MonthSkittlesDarrell LeaAllensSour Patch KidsHariboStarburstThe Natural Confectionery Co.Nerds
Oct 202525%16.7%11.1%13.7%11.1%13.7%6.6%2.2%
Nov 202523%23%10.3%15.4%10.3%10.3%5.3%2.5%
Dec 202518.5%27.7%12.3%15.1%8.2%10.1%6.1%1.9%
Jan 202618.5%18.5%15.1%12.3%12.3%15.1%6%2.3%
Feb 202622.2%18.2%14.8%14.8%9.9%12.1%5.9%2%
Mar 202620.9%25.6%11.4%14%9.3%11.4%5.7%1.7%
Apr 202622.4%22.4%12.2%15%10%10%6.1%1.9%
May 202623.4%15.7%15.7%15.7%10.4%10.4%6.6%2.1%
Jun 202620.7%13.9%17%17%11.3%11.3%6.7%2.2%
Jul 202620.9%17.1%17.1%14%9.3%11.4%6.7%3.3%
Aug 202621%14%21%14%9.3%11.5%7.4%1.8%
Sep 202622.3%18.2%14.9%14.9%9.9%9.9%7.8%2%

How has the Darrell Lea and Nerds comparison changed over the last 12 months?

3 findings
  • Darrell Lea was ahead of Nerds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia moved from 16.7% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Nerds’ share of searches among lolly brands in Australia moved from 2.2% to 2%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for Australia lolly brands in September 2026?

1 change

  1. In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Darrell Lea’s and Nerds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Darrell Lea

1 branded search term

  • darrell lea

Nerds

1 branded search term

  • nerds candy

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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