Dan Kitchens vs Freedom Kitchens:Which is more popular?
In September 2026, Freedom Kitchens had more branded searches than Dan Kitchens among kitchen retailers in Australia. Freedom Kitchens had about 3,600 branded searches, while Dan Kitchens had 140. Freedom Kitchens made up 8.9% of all kitchen retailer searches we track, and Dan Kitchens accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, Dan Kitchens appeared in two of the five answers and Freedom Kitchens in one. Dan Kitchens was mentioned before Freedom Kitchens in two out of three answers that named either.
Who do people search for more?
Freedom Kitchens, about 26 searches for every 1 for Dan Kitchens
Who does AI mention more?
Dan Kitchens, mentioned in 2 of 5 answers, Freedom Kitchens in 1
Who does AI recommend more?
Dan Kitchens, named ahead of Freedom Kitchens in 2 of 3 answers
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Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dan Kitchens was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom Kitchens was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dan Kitchens was listed before Freedom Kitchens in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen retailers
5 answers
Asked ChatGPT
“Who's the best company for a new kitchen in Australia?”
Asked ChatGPT
“Which flat pack kitchen brand is best value?”
Asked ChatGPT
“Where should I buy kitchen cabinets for a renovation?”
Searched Google, AI Overview
“kitchen cabinets”
- 1IKEA
- 1
Searched Google, AI Overview
“flat pack kitchens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Dan Kitchens or Freedom Kitchens more popular in search?
This chart shows how often people search Google for Dan Kitchens and Freedom Kitchens by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in Australia.
Share of searches by month for Freedom Kitchens, Dan Kitchens. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Kaboodle | Kinsman | Freedom Kitchens | Kitchen Connection | KitchenKraft | Dan Kitchens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 29.5% | 4.8% | 13.2% | 7.2% | 0.64% | 0.34% |
| Nov 2025 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.41% |
| Dec 2025 | 42.7% | 35% | 4.6% | 8.4% | 8.4% | 0.61% | 0.32% |
| Jan 2026 | 45.7% | 30.5% | 4.9% | 9.1% | 9.1% | 0.53% | 0.29% |
| Feb 2026 | 45.5% | 30.4% | 4.8% | 9.1% | 9.1% | 0.65% | 0.53% |
| Mar 2026 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.51% |
| Apr 2026 | 45.8% | 30.6% | 6.1% | 9.1% | 7.3% | 0.66% | 0.35% |
| May 2026 | 41.7% | 34.1% | 4.4% | 10.1% | 8.3% | 0.9% | 0.39% |
| Jun 2026 | 44.9% | 30% | 4% | 10.9% | 8.9% | 0.79% | 0.42% |
| Jul 2026 | 46.1% | 30.9% | 4.8% | 9.2% | 7.4% | 1.2% | 0.36% |
| Aug 2026 | 44.3% | 29.6% | 5.9% | 8.8% | 8.8% | 2.2% | 0.34% |
| Sep 2026 | 36.7% | 30% | 13.4% | 8.9% | 8.9% | 1.8% | 0.35% |
How has the Dan Kitchens and Freedom Kitchens comparison changed over the last 12 months?
3 findings
- Freedom Kitchens was ahead of Dan Kitchens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dan Kitchens’ share of searches among kitchen retailers in Australia moved from 0.34% to 0.35%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia moved from 13.2% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for Australia kitchen retailers in September 2026?
3 changes
In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.
Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dan Kitchens’ and Freedom Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dan Kitchens
1 branded search term
- dan kitchens
Freedom Kitchens
1 branded search term
- freedom kitchens
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