How popular isFreedom Kitchens?
In September 2026, people searched for Freedom Kitchens by name about 3,600 times in Australia, a 45.5% decrease from the previous year. These searches made up 8.9% of all Australia kitchen retailer searches, placing Freedom Kitchens fourth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about kitchen retailers, Freedom Kitchens appeared in one of the five answers and was the fifth most recommended of the seven.
Freedom Kitchens is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
IKEAShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
KaboodleShare of searches 30%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
KinsmanShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Freedom KitchensShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Kitchen ConnectionShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freedom Kitchens was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freedom Kitchens is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen retailers
5 answers
Asked ChatGPT
“Who's the best company for a new kitchen in Australia?”
Asked ChatGPT
“Which flat pack kitchen brand is best value?”
Asked ChatGPT
“Where should I buy kitchen cabinets for a renovation?”
Searched Google, AI Overview
“kitchen cabinets”
- 1IKEA
- 1
Searched Google, AI Overview
“flat pack kitchens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which kitchen retailers compete with Freedom Kitchens?
Share of searches by month for IKEA, Kaboodle, Kinsman, Freedom Kitchens, Kitchen Connection. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Kaboodle | Kinsman | Freedom Kitchens | Kitchen Connection | KitchenKraft | Dan Kitchens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 29.5% | 4.8% | 13.2% | 7.2% | 0.64% | 0.34% |
| Nov 2025 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.41% |
| Dec 2025 | 42.7% | 35% | 4.6% | 8.4% | 8.4% | 0.61% | 0.32% |
| Jan 2026 | 45.7% | 30.5% | 4.9% | 9.1% | 9.1% | 0.53% | 0.29% |
| Feb 2026 | 45.5% | 30.4% | 4.8% | 9.1% | 9.1% | 0.65% | 0.53% |
| Mar 2026 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.51% |
| Apr 2026 | 45.8% | 30.6% | 6.1% | 9.1% | 7.3% | 0.66% | 0.35% |
| May 2026 | 41.7% | 34.1% | 4.4% | 10.1% | 8.3% | 0.9% | 0.39% |
| Jun 2026 | 44.9% | 30% | 4% | 10.9% | 8.9% | 0.79% | 0.42% |
| Jul 2026 | 46.1% | 30.9% | 4.8% | 9.2% | 7.4% | 1.2% | 0.36% |
| Aug 2026 | 44.3% | 29.6% | 5.9% | 8.8% | 8.8% | 2.2% | 0.34% |
| Sep 2026 | 36.7% | 30% | 13.4% | 8.9% | 8.9% | 1.8% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 14.8K | -18.2% | -7.7 points | |
| 2, held 2nd | 30% | 12.1K | 0% | +0.3 points | |
| 3, moved from 5th to 3rd | 13.4% | 5.4K | +125% | +7.5 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 8.9% | 3.6K | 0% | +0.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.9% | 3.6K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 720 | -18.2% | -0.4 points | |
| 7, held 7th | 0.35% | 140 | 0% | 0 points |
1.
IKEA36.7%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -7.7 points.
2.
Kaboodle30%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Kinsman13.4%
Moved from 5th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +7.5 points.
8.9%
Moved from 3rd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.9%
Moved from 4th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.8%
Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.35%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
IKEA sells other things too, so only its searches that name this product count here, like “ikea kitchen”.
Compare popularity between Freedom Kitchens and its closest rivals
Every comparison with Freedom Kitchens
6 comparisons
How has branded search demand for Freedom Kitchens changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Freedom Kitchens in Australia fell from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia decreased from 13.2% to 8.9%.
- Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia peaked at 13.2% in October 2025 and was lowest at 8.4% in December 2025.
- Across the 12 months ending September 2026, Freedom Kitchens fell from 3rd to 4th among kitchen retailers in Australia.
How did search popularity change for Australia kitchen retailers in September 2026?
6 changes
In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.
In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%.
Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.
Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are Freedom Kitchens’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Freedom Kitchens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- freedom kitchens
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Is Freedom Kitchens your brand?
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