D-Link vs eero:Which is more popular?
In September 2026, eero had more branded searches than D-Link among Wi-Fi router brands in Australia. eero had about 6,600 branded searches, while D-Link had 720. eero made up 17.5% of all Wi-Fi router brand searches we track, and D-Link accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Wi-Fi router brands, eero appeared in one of the five answers and D-Link in none.
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Top Wi-Fi router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, eero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. D-Link did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi router brands
5 answers
Asked ChatGPT
“Which Wi-Fi router should I buy in Australia?”
Asked ChatGPT
“What are the best mesh Wi-Fi systems in Australia?”
Asked ChatGPT
“What's the best router for a large house?”
Searched Google, AI Overview
“wifi router”
Searched Google, AI Overview
“mesh wifi”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is D-Link or eero more popular in search?
This chart shows how often people search Google for D-Link and eero by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.
Share of searches by month for eero, D-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | TP-Link | eero | ASUS | NETGEAR | Google Nest Wifi | D-Link |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 21.4% | 19.3% | 10.5% | 6.8% | 4.7% | 1.9% |
| Nov 2025 | 36.6% | 22.2% | 16.4% | 10.9% | 7.1% | 4.8% | 2% |
| Dec 2025 | 32% | 21.2% | 21.4% | 11.7% | 6.3% | 5.2% | 2.2% |
| Jan 2026 | 33.1% | 21.9% | 18.1% | 12.1% | 7.2% | 5.4% | 2.2% |
| Feb 2026 | 35.5% | 21.6% | 19.4% | 10.6% | 6.2% | 4.6% | 2.1% |
| Mar 2026 | 34% | 23.5% | 18.6% | 10.1% | 7.4% | 4.4% | 2% |
| Apr 2026 | 34.8% | 23.1% | 19.1% | 10.4% | 6.1% | 4.5% | 2.1% |
| May 2026 | 32.3% | 27.3% | 17.7% | 9.6% | 7% | 4.2% | 1.9% |
| Jun 2026 | 30.5% | 29.4% | 16.7% | 11.1% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 34.1% | 28.8% | 15.2% | 10.1% | 6% | 3.7% | 2% |
| Aug 2026 | 35.3% | 26.3% | 15.8% | 10.5% | 6.2% | 3.8% | 2.1% |
| Sep 2026 | 32% | 25.9% | 17.5% | 11.6% | 6.9% | 4.2% | 1.9% |
How has the D-Link and eero comparison changed over the last 12 months?
3 findings
- eero was ahead of D-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D-Link’s share of searches among Wi-Fi router brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, eero’s share of searches among Wi-Fi router brands in Australia moved from 19.3% to 17.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for Australia Wi-Fi router brands in September 2026?
2 changes
In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%.
Estimated monthly branded searches for D-Link in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D-Link’s and eero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wi-Fi router brands
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