Cube vs Reid Cycles:Which is more popular?
In September 2026, Reid Cycles had more branded searches than Cube among bicycle brands in Australia. Reid Cycles had about 4,400 branded searches, while Cube had 3,600. Reid Cycles made up 4.5% of all bicycle brand searches we track, and Cube accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Reid Cycles appeared in one of the five answers and Cube in none.
Who do people search for more?
Reid Cycles, about 22% more searches than Cube
Who does AI mention more?
Reid Cycles, mentioned in 1 of 5 answers, Cube in 0
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reid Cycles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cube did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giant1st
Trek2nd
Specialized3rd
Polygon4th
Merida5th- Reid Cycles6th
Santa Cruz Bicycles7th
Norco–
Cannondale–
Cube–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cube or Reid Cycles more popular in search?
This chart shows how often people search Google for Cube and Reid Cycles by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for Reid Cycles, Cube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the Cube and Reid Cycles comparison changed over the last 12 months?
3 findings
- Reid Cycles was ahead of Cube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia moved from 2.7% to 3.6%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Reid Cycles’ share of searches among bicycle brands in Australia moved from 4.1% to 4.5%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for Australia bicycle brands in September 2026?
2 changes
In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
Reid Cycles’ share of searches among bicycle brands in Australia has gained ground for 3 months in a row, from 3.2% to 4.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cube’s and Reid Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
1 branded search term
- cube bikes
Reid Cycles
1 branded search term
- reid bikes
Other head-to-heads among bicycle brands
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