Brandwave

Cressi vs Quiksilver:Which is more popular?

In September 2026, Quiksilver had more branded searches than Cressi among wetsuit brands in Australia. Quiksilver had about 390 branded searches, while Cressi had 320. Quiksilver made up 4.3% of all wetsuit brand searches we track, and Cressi accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Quiksilver appeared in one of the five answers and Cressi in none.

Among wetsuit brands in Australia in September 2026

Who do people search for more?

Quiksilver, about 22% more searches than Cressi

Quiksilver 390 searchesCressi 320 searches

Who does AI mention more?

Quiksilver, mentioned in 1 of 5 answers, Cressi in 0

Quiksilver in 1 of 5Cressi in 0 of 5

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quiksilver was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cressi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Neill1st
  2. Rip Curl2nd
  3. Billabong3rd
  4. Quiksilver4th
  5. Xcel5th
  6. Patagonia6th
  7. Need Essentials7th
  8. Roxy–
  9. Cressi–
  10. Zion–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wetsuit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Cressi or Quiksilver more popular in search?

This chart shows how often people search Google for Cressi and Quiksilver by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.

Cressi and Quiksilver among wetsuit brands in Australia, by month

Share of searches by month for Quiksilver, Cressi. The figures are in the table below the chart.

View monthly share of searches table
MonthO'NeillRip CurlNeed EssentialsBillabongXcelRoxyPatagoniaQuiksilverCressiZionProject Blank
Oct 202524.1%16.5%12.7%11.2%9.1%5%5%5%4.1%4.1%3.3%
Nov 202523.9%19.8%13.2%10.7%7.3%5.9%4%4.9%3.2%4%3.2%
Dec 202524.2%19.1%13.1%10.1%5.9%5.9%3.9%5.9%5.9%3.2%2.6%
Jan 202627%18%11.2%9.9%6.6%6.6%4.4%5.4%5.4%3.6%1.9%
Feb 202633.5%13.9%12.3%8.2%6.7%5.4%5.4%4.5%4.5%3.6%2%
Mar 202626.6%14.4%14.4%9.7%8%4.3%6.5%5.3%3.5%4.3%2.9%
Apr 202627.1%14.3%14.3%9.8%9.8%4.4%5.4%4.4%2.9%4.4%2.9%
May 202625.8%20.8%13.6%7.2%9.3%2.8%5.2%4.2%1.9%6.3%2.8%
Jun 202632.6%17.8%14.1%7.4%6.5%2.9%4.4%4.4%2.4%5.3%2.4%
Jul 202624.6%36.8%10.9%6%6%2.2%4%2.7%1.8%3.3%1.8%
Aug 202621.2%39.4%9.5%6.4%6.4%2.8%4.3%3.5%2.3%2.8%1.2%
Sep 202632.2%17.8%11.1%8%8%5.3%4.3%4.3%3.6%3.6%1.9%

Quiksilver sells other things too, so only its searches that name this product count here, like “quiksilver wetsuit”.

How has the Cressi and Quiksilver comparison changed over the last 12 months?

3 findings
  • Quiksilver was ahead of Cressi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in Australia moved from 4.1% to 3.6%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia moved from 5% to 4.3%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for Australia wetsuit brands in September 2026?

3 changes
  1. In September 2026, Roxy overtook Patagonia and Quiksilver to rank 6th among wetsuit brands in Australia, with 5.3% of the searches.

  2. In September 2026, Cressi overtook Zion to rank 9th among wetsuit brands in Australia, with 3.6% of the searches.

  3. In September 2026, Quiksilver gained share of searches among wetsuit brands in Australia, from 3.5% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cressi’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cressi

1 branded search term

  • cressi wetsuit

Quiksilver

1 branded search term

  • quiksilver wetsuit

How the Brand Demand Index is measured

Other head-to-heads among wetsuit brands

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