Brandwave

Chefgood vs Soulara:Which is more popular?

In September 2026, Chefgood had more branded searches than Soulara among prepared meal delivery in Australia. Chefgood had about 8,100 branded searches, while Soulara had 2,900. Chefgood made up 2.9% of all prepared meal delivery searches we track, and Soulara accounted for 1%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery, Chefgood and Soulara each appeared in two of the four answers. Chefgood was mentioned before Soulara in two out of three answers.

Among prepared meal delivery in Australia in September 2026

Who do people search for more?

Chefgood, about 3 searches for every 1 for Soulara

Chefgood 8.1K searchesSoulara 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Chefgood in 2 of 4Soulara in 2 of 4

Who does AI recommend more?

Chefgood, named ahead of Soulara in 2 of 3 answers

Chefgood first in 2Soulara first in 1

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Top prepared meal delivery in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chefgood and Soulara were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Chefgood was listed before Soulara in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lite n' Easy1st
  2. My Muscle Chef2nd
  3. Youfoodz3rd
  4. Dineamic4th
  5. Chefgood5th
  6. Soulara6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lite n' Easy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • My Muscle Chef3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dineamic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Youfoodz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chefgood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Soulara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about prepared meal delivery

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Chefgood or Soulara more popular in search?

This chart shows how often people search Google for Chefgood and Soulara by name. Each line represents a brand's share of searches for all six prepared meal delivery we track, month by month, from searches in Australia.

Chefgood and Soulara among prepared meal delivery in Australia, by month

Share of searches by month for Chefgood, Soulara. The figures are in the table below the chart.

View monthly share of searches table
MonthLite n' EasyYoufoodzMy Muscle ChefDineamicChefgoodSoulara
Oct 202551.7%23.2%15.5%3.1%5.7%0.91%
Nov 202549%26.9%14.7%2.9%5.4%1.1%
Dec 202552.3%23.5%15.7%2.6%4.7%1.1%
Jan 202654%24.3%13.3%2.7%4.9%0.78%
Feb 202654.6%24.5%13.4%2.7%4%0.79%
Mar 202654.6%24.5%13.4%3.3%3.3%0.96%
Apr 202651.4%28.2%12.6%3.1%3.8%0.91%
May 202649.8%27.3%14.9%3.7%3%1.3%
Jun 202651.7%28.3%12.7%3.1%3.1%1.1%
Jul 202652.9%23.7%15.9%3.9%2.6%1.1%
Aug 202645.5%30.5%16.7%3.3%2.7%1.2%
Sep 202648.3%26.5%17.7%3.5%2.9%1%

How has the Chefgood and Soulara comparison changed over the last 12 months?

3 findings
  • Chefgood was ahead of Soulara in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chefgood’s share of searches among prepared meal delivery in Australia moved from 5.7% to 2.9%, and its estimated monthly branded searches moved from 18.1K to 8.1K.
  • Across the 12 months ending September 2026, Soulara’s share of searches among prepared meal delivery in Australia moved from 0.91% to 1%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia prepared meal delivery in September 2026?

1 change
  1. Estimated monthly branded searches for Chefgood in Australia fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chefgood’s and Soulara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chefgood

1 branded search term

  • chefgood

Soulara

1 branded search term

  • soulara

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery

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