Cenovis vs Nature's Way:Which is more popular?
In September 2026, Nature's Way had more branded searches than Cenovis among vitamin brands in Australia. Nature's Way had about 2,400 branded searches, while Cenovis had 1,300. Nature's Way made up 5.7% of all vitamin brand searches we track, and Cenovis accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Cenovis appeared in three of the five answers and Nature's Way in two. Cenovis was mentioned before Nature's Way in every answer that named either.
Who do people search for more?
Nature's Way, about 85% more searches than Cenovis
Who does AI mention more?
Cenovis, mentioned in 3 of 5 answers, Nature's Way in 2
Who does AI recommend more?
Cenovis, named ahead of Nature's Way in 3 of 3 answers
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cenovis was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nature's Way was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cenovis was listed before Nature's Way in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blackmores1st
Swisse2nd- Cenovis3rd
BioCeuticals4th- Nature's Way5th
- Bioglan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand is the best in Australia?”
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Cenovis or Nature's Way more popular in search?
This chart shows how often people search Google for Cenovis and Nature's Way by name. Each line represents a brand's share of searches for all six vitamin brands we track, month by month, from searches in Australia.
Share of searches by month for Nature's Way, Cenovis. The figures are in the table below the chart.
View monthly share of searches table
| Month | BioCeuticals | Blackmores | Swisse | Bioglan | Nature's Way | Cenovis |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Nov 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Dec 2025 | 42.9% | 28.7% | 12.8% | 8.4% | 4.6% | 2.6% |
| Jan 2026 | 45.8% | 25.1% | 13.7% | 7.3% | 4.8% | 3.3% |
| Feb 2026 | 42.4% | 28.4% | 12.6% | 8.3% | 5.4% | 2.9% |
| Mar 2026 | 42.5% | 28.4% | 12.7% | 8.5% | 5.6% | 2.3% |
| Apr 2026 | 44.8% | 24.5% | 13.4% | 8.9% | 5.9% | 2.5% |
| May 2026 | 44.7% | 24.4% | 13.3% | 7.2% | 7.2% | 3.2% |
| Jun 2026 | 46.8% | 25.6% | 11.4% | 7.5% | 6.2% | 2.6% |
| Jul 2026 | 45.6% | 24.9% | 11.1% | 9.1% | 6% | 3.3% |
| Aug 2026 | 42.2% | 28.2% | 12.6% | 8.4% | 5.6% | 3% |
| Sep 2026 | 42.9% | 28.7% | 12.8% | 6.9% | 5.7% | 3.1% |
How has the Cenovis and Nature's Way comparison changed over the last 12 months?
3 findings
- Nature's Way was ahead of Cenovis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cenovis’ share of searches among vitamin brands in Australia held steady at 3.1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for Australia vitamin brands in September 2026?
1 change
Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cenovis’ and Nature's Way’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cenovis
1 branded search term
- cenovis
Nature's Way
2 branded search terms
- nature's way
- natures way
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