Brandwave

Castlery vs Fantastic Furniture:Which is more popular?

In September 2026, Fantastic Furniture had more branded searches than Castlery among furniture retailers in Australia. Fantastic Furniture had about 550,000 branded searches, while Castlery had 27,100. Fantastic Furniture made up 21% of all furniture retailer searches we track, and Castlery accounted for 1%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Castlery and Fantastic Furniture each appeared in two of the five answers. Castlery and Fantastic Furniture were each mentioned first in two of the four answers that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

Fantastic Furniture, about 20 searches for every 1 for Castlery

Fantastic Furniture 550K searchesCastlery 27.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Castlery in 2 of 5Fantastic Furniture in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Castlery first in 2Fantastic Furniture first in 2

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castlery and Fantastic Furniture were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Castlery and Fantastic Furniture were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Castlery or Fantastic Furniture more popular in search?

This chart shows how often people search Google for Castlery and Fantastic Furniture by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Castlery and Fantastic Furniture among furniture retailers in Australia, by month

Share of searches by month for Fantastic Furniture, Castlery. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Castlery and Fantastic Furniture comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia furniture retailers in September 2026?

1 change

  1. In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castlery’s and Fantastic Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castlery

1 branded search term

  • castlery

Fantastic Furniture

1 branded search term

  • fantastic furniture

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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