Brandwave

Carrera vs Maui Jim:Which is more popular?

In September 2026, Carrera and Maui Jim were level in searches among sunglasses brands in Australia, with an estimated 8.1K branded searches each, at 6.5% of the total each. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Maui Jim appeared in three of the five answers and Carrera in none.

Among sunglasses brands in Australia in September 2026

Who do people search for more?

Carrera and Maui Jim are searched for about as often as each other.

Carrera 8.1K searchesMaui Jim 8.1K searches

Who does AI mention more?

Maui Jim, mentioned in 3 of 5 answers, Carrera in 0

Maui Jim in 3 of 5Carrera in 0 of 5

Who does AI recommend more?

Maui Jim, the only one of the two named

Maui Jim first in 2Carrera never named

Follow Carrera vs Maui Jim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maui Jim was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carrera did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Le Specs2nd
  3. Oakley3rd
  4. Maui Jim4th
  5. Cancer Council5th
  6. OTIS6th
  7. Quay7th
  8. Poppy Lissiman8th
  9. Carrera–
  10. Szade–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Carrera or Maui Jim more popular in search?

This chart shows how often people search Google for Carrera and Maui Jim by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.

Carrera and Maui Jim among sunglasses brands in Australia, by month

Share of searches by month for Carrera, Maui Jim. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyRay-BanLe SpecsQuayCarreraMaui JimPoppy LissimanCancer CouncilOTISSzadeBolléLocal Supply
Oct 202528.5%19.1%8.5%10.4%7%7%8.5%4.7%2.5%1.4%1.6%0.76%
Nov 202526.7%17.9%8%8%5.3%6.5%17.9%4.4%2.4%1.3%1%0.7%
Dec 202532.9%18%8%8%6.6%6.6%9.8%4.4%2.4%1.3%1.3%0.71%
Jan 202630.8%16.9%9.2%9.2%7.5%6.2%9.2%5%2.2%1.2%1.8%0.76%
Feb 202633.3%18.2%8.2%8.2%6.6%6.6%8.2%4.4%2.4%1.3%1.6%0.89%
Mar 202628.5%19%10.4%8.5%5.7%6.9%10.4%4.6%2%1.7%1.4%0.92%
Apr 202629.9%20%8.9%8.9%6%6%8.9%4.9%2.6%2.1%1.1%0.79%
May 202630.8%20.6%11.3%7.5%6.1%6.1%7.5%4.1%2.2%2.2%1%0.67%
Jun 202629.5%19.7%10.8%10.8%7.2%5.9%7.2%3.9%1.7%1.7%1.1%0.64%
Jul 202627.6%22.6%10.1%10.1%8.2%5.5%6.7%3.7%1.9%1.9%1%0.6%
Aug 202629.3%24%8.8%8.8%5.8%5.8%7.2%3.9%2.1%2.1%1.4%0.78%
Sep 202632.3%17.7%11.8%7.9%6.5%6.5%6.5%4.3%2.3%1.9%1.3%1%

How has the Carrera and Maui Jim comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Carrera took it in January 2026, Maui Jim took it in March 2026, Carrera took it in June 2026.
  • Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in Australia moved from 7% to 6.5%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for Australia sunglasses brands in September 2026?

2 changes
  1. In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches.

  2. In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carrera’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carrera

1 branded search term

  • carrera sunglasses

Maui Jim

1 branded search term

  • maui jim

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.