Bupa vs RSPCA Pet Insurance:Which is more popular?
In September 2026, RSPCA Pet Insurance had more branded searches than Bupa among pet insurance providers in Australia. RSPCA Pet Insurance had about 12,100 branded searches, while Bupa had 4,400. RSPCA Pet Insurance made up 16.5% of all pet insurance provider searches we track, and Bupa accounted for 6%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, RSPCA Pet Insurance appeared in four of the five answers and Bupa in none.
Who do people search for more?
RSPCA Pet Insurance, about 3 searches for every 1 for Bupa
Who does AI mention more?
RSPCA Pet Insurance, mentioned in 4 of 5 answers, Bupa in 0
Who does AI recommend more?
RSPCA Pet Insurance, the only one of the two named
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RSPCA Pet Insurance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bupa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RSPCA Pet Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Budget Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Medibank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bow Wow Meow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Petsy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everyday Pet Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petcover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurance should I get in Australia?”
Asked ChatGPT
“What are the best pet insurance providers in Australia?”
Asked ChatGPT
“What's the best pet insurance in Australia for a puppy?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“best pet insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bupa or RSPCA Pet Insurance more popular in search?
This chart shows how often people search Google for Bupa and RSPCA Pet Insurance by name. Each line represents a brand's share of searches for all nine pet insurance providers we track, month by month, from searches in Australia.
Share of searches by month for RSPCA Pet Insurance, Bupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Everyday Pet Insurance | Bow Wow Meow | RSPCA Pet Insurance | Knose | Medibank | Budget Direct | Bupa | Petsy | Petcover |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 16.3% | 19.6% | 7.9% | 8.7% | 4.8% | 5.8% | 4.2% | 3.8% |
| Nov 2025 | 30.5% | 15.4% | 17% | 9.6% | 9.3% | 5.1% | 6.2% | 3.7% | 3.4% |
| Dec 2025 | 29% | 18% | 16.2% | 10.4% | 8.8% | 4.8% | 5.9% | 3.1% | 3.9% |
| Jan 2026 | 29.4% | 17.6% | 15.7% | 8.8% | 10.5% | 5.7% | 5.7% | 3.4% | 3.1% |
| Feb 2026 | 28.9% | 17.6% | 14.9% | 10.2% | 10% | 5.4% | 5.4% | 3.9% | 3.6% |
| Mar 2026 | 26.9% | 16.4% | 20.8% | 9.5% | 9.3% | 5% | 5% | 3.7% | 3.3% |
| Apr 2026 | 28.5% | 17.4% | 18% | 8.9% | 9.8% | 4.4% | 5.3% | 4.2% | 3.5% |
| May 2026 | 28.2% | 17.9% | 15.2% | 10.4% | 10.2% | 4.5% | 5.5% | 4.4% | 3.6% |
| Jun 2026 | 24.4% | 19.4% | 15.4% | 9.9% | 12.6% | 4.6% | 5.6% | 4.4% | 3.7% |
| Jul 2026 | 23.2% | 22.6% | 14.6% | 9.4% | 12% | 4.4% | 5.3% | 5.4% | 2.9% |
| Aug 2026 | 24.3% | 22.1% | 15.3% | 9.9% | 10.2% | 5.6% | 5.6% | 4% | 3% |
| Sep 2026 | 26.2% | 18.4% | 16.5% | 11.3% | 9% | 6% | 6% | 4% | 2.6% |
How has the Bupa and RSPCA Pet Insurance comparison changed over the last 12 months?
3 findings
- RSPCA Pet Insurance was ahead of Bupa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa’s share of searches among pet insurance providers in Australia moved from 5.8% to 6%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, RSPCA Pet Insurance’s share of searches among pet insurance providers in Australia moved from 19.6% to 16.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for Australia pet insurance providers in September 2026?
1 change
In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bupa’s and RSPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa
1 branded search term
- bupa pet insurance
RSPCA Pet Insurance
1 branded search term
- rspca pet insurance
Other head-to-heads among pet insurance providers
- Everyday Pet Insurance vs Bow Wow Meow: compare popularity
- Everyday Pet Insurance vs RSPCA Pet Insurance: compare popularity
- Everyday Pet Insurance vs Knose: compare popularity
- Everyday Pet Insurance vs Medibank: compare popularity
- Bow Wow Meow vs RSPCA Pet Insurance: compare popularity
- Bow Wow Meow vs Knose: compare popularity
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